Brant Wilson

About Brant Wilson

Over 25 years of marketing and management experience within a variety of industries including technology, health care, transportation, beverage marketing, financial services, government, education, services, energy and others.Specialties: Customer loyalty and retention, market analysis, brand and identity, segmentation, product development, marketing strategy and planning. Qualitative and Quantitative studies globally.

Experience

1. Director, Marketing Research

   Endeavor Management

   Jun 2020 — Present · Houston, TX, US

   Focused on assisting clients with insights that drive customer experience initiatives, strategies to improve targeting, customer segmentation, revenue improvement, messaging and a number of other marketing and branding programs. Responsible for managing marketing research functions across key industries such as technology, energy, retail, federal, supply-chain, financial services and others.

Education

• Southampton High School

  High School, English

  1968 — 1972

• Texas A&M University

  MS, Sociology/Research Methodology

  1976 — 1978

• Washington University in St. Louis

  PhD, Sociology

  1978 — 1984

• University of Richmond

  BS, Sociology, Research Methodology

  1972 — 1976

Skills

• Business Development
• Marketing Management
• Market Analysis
• Marketing Research
• Program Management
• Customer Loyalty
• Segmentation
• Roi Modeling
• Enterprise Software
• Crm
• Product Development
• Analysis
• Focus Groups
• Strategic Planning
• Advertising
• Market Research
• Strategy
• Qualitative Research
• Data Analysis
• Customer Insight
• Marketing
• Analytics
• Management
• Entrepreneurship
• Focus Group Moderation
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Forums
• Project Management
• Forecasting
• Brand Loyalty
• Customer Satisfaction
• Return on Investment
• Competitive Analysis
• Start-Ups