Brantley Johnson
BET/Performance Product Marketing Manager
- Role
- Bet Performance Product Marketing Manager at General Motors
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Brantley Johnson
Product and marketing leader in the automotive industry with a unique blend of engineering rigor and commercial strategy. I bring 10+ years of experience across engineering, product management, and marketing in the automotive, chemical, and manufacturing sectors, with a proven track record of turning customer insights and data into clear business results.My background in Mechanical Engineering and an MBA in International Business allows me to move comfortably between technical detail and high‑level strategy—whether I’m shaping a product roadmap, optimizing pricing and packaging, or aligning cross‑functional teams around a shared vision.I’m known as a diligent, high‑ethics contributor who builds strong relationships, navigates complexity, and doesn’t shy away from hard problems. I’m motivated by delivering measurable impact, continuously expanding my knowledge base, and helping teams push through roadblocks to achieve their goals.
Experience
Bet Performance Product Marketing Manager
Sep 2023 — Present · Detroit, MI, US
Lead brand product execution in various product, marketing, design, and engineering forumsSupport model year launches by ensuring product correct information in all marketing/media/merchandising materials including vehicle order guides, catalogs, websites, price labels, product training, etc.Coordinate in-market model/content/packaging modifications resulting from component constraints, urgent engineering changes, or revolutionary market dynamics.Lead strategic planning on future products and provide brand/voice of customer input throughout GVDP processWork cross-functionally to define customer focused features while partnering with Product Research to make critical business decisionsExecute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging.Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Market Pricing Reviews (MPR), Marketing CORE team meetings, complexity management, and launch teams.
Education
University of Michigan-Flint
Master of Business Administration (M.B.A.), International Business
2016 — 2019
Kilgore College
General Studies
2008 — 2010
Louisiana Tech University
Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering
2010 — 2014
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