Brant Krisewicz
Manager, Online marketing, analytics and optimization at CenturyLink Business
- Role
- Manager, Online Marketing, Analytics and Optimization at Centurylink
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Brant Krisewicz
Over 10 years experience in digital marketing and analytics space accountable to ROI and…
Experience
Manager, Online Marketing, Analytics and Optimization
Aug 2012 — Present · Denver, CO, US
Responsible for the management of all online marketing efforts for the Small Business, Mid-Markets and Global business units. This includes budgeting, execution and reporting.What I love about my job: Every day there is a new problem to solve. Martech is advancing at a rapid pace and putting all the pieces together to drive bottom line improvements is a truly unique challenge. ABM, DMP\'s, analytics, personalization, testing platforms, CMS\'s, API\'s and data connections are all part of the same puzzle. My job is to work with internal stakeholders, team members and vendors to make the pieces fit in a way that drives revenue.Accomplishments:Lead Generation- Drove a 300% increase in lead volume over 18 months for the CenturyLink Enterprise web site- Increased Small Business web-site driven revenue by 50%.SEM/SEO- Managed a monthly budget of $180K,$2.2MM annually - Reduced overall program cost per lead by 300% in less than 1 year- Increased monthly lead volume by over 300% for Small Business and 100% for Medium Business- Reduced SEM CPC\'s by 20%.Business Intelligence- Launched a web-based business intelligence effort using Domo to aggregate multiple data sources into dashboards to meet executive requirements- Integrated Google Adwords, Adobe, Google Analytics, Marketo and SFDC data to gain end to end visibility into online behavior and revenue.
Education
James Madison University
BBA, Marketing
1996 — 2000
University of Colorado Denver Business School
MBA, Marketing
2002 — 2006
Skills
- Ppc
- Social Media
- E-Commerce
- Saas
- Advertising
- SEO
- Web Marketing
- Strategy
- Integrated Marketing
- Online Marketing
- Google Analytics
- Sem
- Digital Marketing
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Analytics
- Marketing Strategy
- Marketing
- Mobile Devices
- Conversion Optimization
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