Brandy Przybylak

About Brandy Przybylak

With more than a decade of experience in marketing, I have honed my skills in campaign strategy, user experience, and go-to-market execution. Translating both complex ideas and everyday concepts into compelling narratives has been a cornerstone of my success and something I truly enjoy.

Experience

1. Marketing and Communications Manager

   Studio East

   Aug 2025 — Present · Kirkland, WA, US

   Lead marketing and communication strategy with a creative, data-informed approach. Collaborate with senior leadership to build campaigns that highlight powerful stories and support a community-driven mission. Create content for web, social, print, and email via Emma, engaging both parents and young adults with measurable, on-brand impact- Provide strategic oversight for all marketing and brand operations across 10 mainstage productions and 5 education seasons annually, aligning audience growth, enrollment targets, and earned revenue objectives- Wrote and executed a comprehensive annual marketing roadmap driving a 65% increase in production revenue, including a 37% increase in ticket sales and 49% growth in actor participation- Oversee and optimize a $100K+ marketing investment portfolio, reallocating spend toward high-performing channels and establishing accountability measures to maximize ROI- Lead go-to-market strategy across seasonal programming and Summer Camps serving community members annually, aligning messaging, audience segmentation, and conversion strategy- Direct integrated paid media and press relations efforts to strengthen regional visibility, audience acquisition, and institutional positioning- Revitalized digital engagement strategy, increasing social media audience by 22% within 10 months while reinforcing brand consistency and community engagement- Manage and develop a cross-functional marketing team (Marketing Associate and Graphic Designer), implementing scalable workflows, performance standards, and creative direction- Oversee digital infrastructure across two WordPress platforms, improving user experience, campaign integration, and conversion pathways- Evaluate and renegotiate vendor contracts and community partnerships, generating measurable cost savings while maintaining service quality and reinvesting efficiencies into growth initiatives.

Education

• University of North Florida

  B.A. Fine Arts, Photography

  2011 — 2012

• Buffalo State University

  B.A. Public Communications, Public Relations

  2012 — 2015