Brandy Hash

About Brandy Hash

As a content leader with a passion for integrated marketing, I build customer-first…

Experience

1. Online Operations Manager - Content

   Lowe's Companies, Inc.

   Dec 2021 — Present

   Inspire and motivate a team of 11 copywriters and editors responsible for creating content on Lowes.com. This includes individual assets, like banners and page components, as well as a library of more than 1,300 articles responsible for generating $45M in revenue. Ensure the team adheres to editorial best practices aligned to our internal style guide, the AP Style Guide and enterprise content strategy. Collaborate with partner teams, like SEO and Product, to create relevant and compelling pieces that solve for each area\'s business need - whether sales, traffic or engagement. Build editorial plans and workflows that allow team members to easily create world-class content that supports customer need, encourages engagement and deepens brand loyalty.