Brandy Katter

About Brandy Katter

Data deserves structure. People deserve clarity. I build systems that turn chaos into usable intelligence.I’m a marketer-turned-data-architect with 20+ years of experience designing, implementing, and scaling CRM, DAM, and knowledge ecosystems across the U.S, Canada, Europe, and APAC. My work has supported 20+ companies, 30+ business units, 50+ offices, 10+ countries, and thousands (often millions) of records through growth, global operations, and active M&A.Before I ever touched a database, I spent 13 years as a technical writer, grant writer, proposal strategist, and compliance manager — which means I understand the story behind the data and the operational realities of the teams who depend on it.I now specialize in building systems that marketers, BD teams, and executives can actually use:• Enterprise data architecture (CRM/DAM/ERP integrations and governance).• M&A data alignment, migration, and scaling strategies (20+ integrations).• Pursuit automation — resumes, experience lists, reports, and project pages (80–90% faster).• Forecasting, team selection, and BD intelligence workflows (up to 90% time savings).• Taxonomy, metadata, and knowledge base development.• Cross-department data alignment across Marketing, BD, Operations, Finance, IT, and HR.• AI workflow design for content generation, search, storytelling, and reporting.People jokingly call me JARVIS — and honestly, it fits. I build systems that “think with you,” anticipate needs, and eliminate manual effort so teams can focus on strategy, not searching for files.Beyond systems architecture, I’m a longtime landscape and architectural photographer — a skill that sharpens my marketing work and supports my AEC storytelling through imagery.I care about clear structures, smart technology, honest storytelling, data that supports people, and systems that survive turnover, leadership changes, and the next acquisition.Outside of work, you’ll find me climbing, hiking, and canyoneering; road-tripping with my family; photographing wild places; collecting vinyl; reading antique books; nerding out over geology; visiting a National Park; or searching for hidden Mickeys.

Experience

1. Corporate Marketing Systems Manager

   Spectrum Engineers

   Feb 2024 — Present · Salt Lake City, UT, US

   Purpose: Architecting CRM, DAM, and data systems to elevate marketing, BD, and operational intelligence across business functions. • Lead integrated Ajera + Unanet (Cosential)+ OpenAsset ecosystem.• Reduce resume development time by over 80% through strategic project-to-resume automation.• Design experience list workflows achieving over 90% time savings and eliminating redundancies.• Support over records across BD and marketing.• Standardize processes for project, employee, and pursuit intelligence to improve data and reporting.• Drive training, onboarding, and platform fluency across all marketing and BD personnel.• Create scalable frameworks that reduce manual effort and strengthen long-term data sustainability.

Education

• Brigham Young University

  Communications, Advertising and Marketing

  2001 — 2013

• Yoga Alliance

  200 hour E-RYT , Yoga, Anatomy, Teaching

  2005 — 2005

• Trailhead by Salesforce

  In progress

Skills

• Strategic Planning
• Retail
• Customer Relations
• Health
• Writing
• Quality
• Advertising
• Microsoft Excel
• Powerpoint
• Proposal Writing
• Management
• Team Building
• Newsletters
• Software Documentation
• Social Media
• Coaching
• Grant Writing
• Leadership
• Word
• Program Management
• Public Speaking
• Technical Writing
• Data Analysis
• Photography
• Customer Service
• Marketing Strategy
• Training
• New Business Development
• Teaching
• Quality Assurance
• Yoga
• Project Management
• Marketing
• Public Relations
• Microsoft Office
• Sales
• Regulatory Compliance
• Quality Management
• Copywriting
• Journalism