Brandy Davis

About Brandy Davis

Visionary Product Leader Showcasing over 25 years of developing and executing personalization strategies, enhancing user experiences, and driving measurable business outcomes. Expert at building and scaling platforms that leverage user experience, analytics, and experimentation to increase user engagement and revenue growth. Skilled communicator and team leader, adept at mentoring talent and fostering a customer-centric culture. Committed to enhancing strategic decision-making, developing effective KPIs, and leading technical projects to optimize platform performance and operational efficiency.Key Career Highlights Customer Centricity & Technical Leadership: Developed and scaled a consumer messaging and experimentation platform, driving user engagement growth and revenue increase while enhancing personalization across multiple applications. Data-Driven Decision-Making: Integrated a real-time analytics platform to enable data-driven decisions, boosting team efficiency and improving KPI tracking for lifecycle marketing and user engagement. Innovation & Operational Excellence: Launched a real-time monitoring system, reducing issue resolution time and improving code release frequency from 2-3 times per year to on-demand. Certifications Certified SCRUM Product OwnerPragmatic Marketing CertifiedCore CompetenciesProduct Strategy | Personalization | User Experience | Cross-Functional Collaboration | Data-Driven Decision-Making | Team Leadership | Lifecycle Marketing | A/B Testing | Analytics Platforms | Strategic Thinking | KPI Development | Customer Centricity | Experimentation | Platform Scalability Let’s Connect!I’m always excited to connect with like-minded professionals passionate about product strategy, user experience, and innovation. Whether you’re working on exciting product development, driving user engagement, or scaling personalization solutions, I’d love to exchange ideas and insights.

Experience

1. Product Director

   Malwarebytes

   Feb 2021 — Present

   Developed and executed a cohesive strategy for a custom-built consumer messaging and experimentation platform, leading to increasing user engagement and driving revenue growth. Enhanced personalization and user experience by scaling the platform across multiple user-facing applications. Directed the integration of a customer data and analytics platform, enabling real-time KPI tracking and data-driven decisions across consumer platforms to boost team efficiency. Reduced uninstall rates and increased retention opportunities by spearheading the development of an in-product exit strategy.

Skills

• Continuous Improvement
• Strategic Partnerships
• Product Lifecycle Management
• Account Management
• Product Development
• Product Research & Analysis
• Metrics & Data Analysis
• Technical Architecture
• Competitive Analysis
• Budget Management
• Analytics
• Hardware, Software & Network Capabilities
• Brand Development
• Crm
• Strategy
• Problem Resolution
• Business Development
• Digital Marketing
• Cost Savings
• Management
• Brand Management
• Cross-Functional Team Leadership
• Project Management
• Digital Strategy
• Customer Insight
• Loyalty Marketing
• Capacity Planning
• Direct Marketing
• Marketing Research
• Scrum & Agile
• Product Delivery