Brandt Hoekenga

About Brandt Hoekenga

More than 20 years into the business and I have found the right people to partner with to…

Experience

1. Founder & Creative Director

   Tiv Branding

   Jan 2009 — Present · Santa Rosa, CA, US

   Founded & grew creative agency into a top-tier partner for clients across multiple industries. Responsible for the oversight or creation of all creative, visuals, messaging & brand strategies.Strategy • Create campaign strategies that utilize a wide variety of digital & traditional channels • Define positioning for wide variety of brands across multiple industries • Build brand strategies & expansions based on audience definition • Develop recommended approach for digital tools • Create marketing calendars & content plans • Develop audience personas, segmentation & scenario mappingCreation • Develop brands from the ground up & brand redesigns including all visuals, voice & brand building tools • Design broad range of packaging for variety of CPG brands • Design websites, landing pages & UX updates • Build print mechanicals, dielines & structures • Write campaign creative, headlines & shortform copy • Illustrate brand materials using traditional & digital methods • Design, animate & edit promotional videos & digital commercials • Design & write responsive digital campaigns to support brandsLeadership • Facilitate brainstorming & strategies sessions • Build & help lead cohesive team at times as large as 20+ individuals • Manage clients’ internal creative teams • Develop culture supporting creative individualsManagement • Work directly with clients to manage projects & accounts • Promote agency & work to build new business opportunities • Participate in management of agency

Education

• University of California, Davis

  Bachelor of Science (B.S.), Design and Visual Communications, General

  1994 — 1998

Skills

• Art Direction
• User Interface Design
• Brochures
• Dreamweaver
• Illustrator
• Typography
• Web Development
• Photography
• Brand Development
• Information Architecture
• Web Design
• Marketing
• Adobe Creative Suite
• Logo Design
• Visual Communication
• Direct Mail
• Graphic Design
• Branding & Identity
• Corporate Identity
• Multimedia
• Image Manipulation
• Brand Management
• Packaging
• User Experience
• Graphics
• Creative Strategy
• Layout
• Corporate Branding
• Advertising
• Creative Direction