Brandt Giffin

About Brandt Giffin

Strategic Marketing Executive with over a decade of experience in the life sciences sector, known for driving market share growth through innovative marketing strategies, leading high-performance teams, and achieving record-setting revenue and product innovation milestones.How I Drive Engagement Market Penetration:• Increased market share by implementing comprehensive marketing strategies for pharmaceutical product launches, driving targeted campaigns and stakeholder engagement.• Conducted in-depth market research and competitive analysis that identified growth opportunities, resulting in a significant boost in brand awareness for biotech clients.• Drove oncology portfolio expansion, doubling revenue through a strategic KOL engagement network and a high-impact referral program.My Market Expansion Strategies:• Expanded marketing structure by integrating regional leads and a global communications framework into a unified strategy that delivered substantial market gains.• Pioneered a novel global therapeutic area by reshaping entrenched treatment paradigms, establishing a new standard in clinical practice.• Secured FDA Novel Excipient program selection as the first candidate ever chosen in 2023, a significant milestone for the organization.Targeted Campaigns that Deliver Results:• Increased market share by implementing comprehensive marketing strategies for pharmaceutical product launches, driving targeted campaigns and stakeholder engagement.• Crafted go-to-market strategies for biotech, including cell, gene, and mAb therapies.• Developed the first-ever co-marketed brand campaign, uniting 2 pharmaceuticals, green-lighted by FDA, delivering significant and sustained market share gains.

Experience

1. Vice President Marketing

   Vetsource

   Dec 2025 — Present

Education

• NYU Stern School of Business

  Master of Business Administration - MBA, Marketing and Finance

• Princeton University

  Bachelor of Arts (B.A.), Psychology