Sarah Robb
Author @Rebrand Right
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WORK HISTORY
Author @Rebrand Right
Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn\'t follow.\'Rebrand Right - how to refresh your brand and marketing to grow your business’ was co-authored with Rachel Fairley and has been hailed by CEOs and CMOs as “a definitive guide”, “the perfect resource\",\"a must-read for anyone wanting to elevate their brand with clarity and ease.\" In Rory Sutherland\'s words,\"People undertaking a rebranding should do two things. 1) Be very afraid. 2) Read this book. There is wise advice on every page.\"Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.Access chapter 1 for free below. Then take the quiz for your brand or with a client to quickly assess where your brand strengths and weaknesses are.\'A definitive guide on how to help your business grow through effective brand management and strategy.\'- Pete Markey CMO, Boots\'The book I wish I’d had earlier in my career. Brimming with obvious experience and practical steps to follow.\'- Marisa Kacary CMO, WilsonHCG\'When it comes to rebranding, no one is more qualified than Sarah and Rachel.\'- Alisha Lyndon CEO, Momentum ITSMARebrand Right provides a step-by-step guide to rebranding the organisation in a cohesive, holistic way, encompassing all elements of the business in support of business growth. A must for any business bookshelf- Amanda Jobbins, Chief Marketing Officer, Vodafone BusinessThis is bite-size best practice for marketing that you will go back to again and again because it’s timeless- Abigail Comber, Vice President Marketing and Customer Experience, HCA Healthcare
EDUCATION
University of Warwick
Bachelor of Arts, Modern European History
SOAS University of London
MA with Distinction, Japan Studies (Anthrolopogy, Politics, Translation)
University of Warwick
2.1, Modern European History
ABOUT SARAH ROBB
You may feel a bit lost in the landscape of brand strategy at present. Here’s why:Brand strategy has been made unnecessarily complicated by agencies and consultants trying to differentiate themselves with proprietary models and jargon. And it’s often skewed to the end deliverable the agency makes their most money from, missing out critical parts.The result? Clients end up with strategies that don’t engage the C-suite or the broader organisation in the brand. The brand strategy sits as a PPT deck with the marketing team and does little to help drive business growth.This is a missed opportunity.Brand strategy has been proven to lead to faster growth, better talent acquisition and retention, more engaged employees, and more successful innovation –– when it’s done right. To do it right, you need a clear process as much as a clear framework. One that gets the right insights to shape the strategy and gains the confidence and engagement of the whole organisation to ensure you get the business results they’re looking for.I teach this and give away all my tools in Brand Strategy Academy. 🟡Over 400 people have taken the course to date and say lovely things like:\"I love your approach, it\'s been a game changer for me. After years as a strategist, I have really found my stride and am making huge progress for myself and my company. Hands down the best money I\'ve ever spent.\" Jody Frost, Brand Strategist\"Off the back of your Brand Strategy Academy course, we just won our biggest rebranding project in our 14 year business history.\" Andrew Hope, Creative Director\"I have taken 5 other brand strategy courses and this is the first time I feel like I actually get it. I feel so much more confident now in trying to help clients with brand strategy.\"Nasheela Khan, Brand StrategistI also continue to work with select clients to create their brand strategy. To date I’ve worked with over 63 brands across the A to Z of industries. Brands like Ambien, BP, Claridge’s, Diageo, Dorchester Collection, EY, Gatorade, HPE, Oracle, PepsiCo, Sage, Viagra, Wilkinson Sword, Ronald McDonald House Charities.I’d love to help you like I’ve helped them. Drop me a message on here, take my free starter course – Brand Strategy in 7 Simple Steps - to get you over the jargon, and join my Brand Strategy Smarter weekly newsletter.Or just decide, right now, that it’s time to get clear and confident once and for all, and grab your spot in Brand Strategy Academy. All accessible through my website button above.
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