Andrew Aziz

About Andrew Aziz

Enterprise brand executive with 14 years of experience leading brand strategy, governance, and marketing operations at Fortune 50 organizations and top-tier agencies. Work spans the full brand leadership spectrum — defining master brand strategy, building enterprise governance infrastructure, shaping corporate narrative, measuring brand equity, and advising CEOs and Boards on brand investment and direction. At GE, responsible for stewarding an $18B brand through one of the most consequential reinventions in the company\'s history. At Johnson & Johnson, currently leading the enterprise brand function within Global Corporate Affairs, overseeing brand identity, governance, and operations across the company\'s global portfolio. Experience includes building high-performing teams, directing global brand equity research programs, managing multi-million dollar agency relationships, and leading brand strategy through M&A activity, spin-offs, and major corporate transactions. Brands include Johnson & Johnson, GE, Boehringer Ingelheim, Verizon, Tiffany & Co, Godiva, Nespresso, Corning, Abbott, and HPE.

Experience

1. Senior Director, Enterprise Brand Operations

   Johnson & Johnson

   Sep 2021 — Present · New York, NY, US

   Leading enterprise brand strategy, identity, and governance for Johnson & Johnson globally — overseeing visual and verbal identity, brand architecture, guidelines, and implementation across commercial and corporate reputation audiences— Directed J&J\'s first global rebrand in over 130 years, including sourcing, evaluating, and selecting the brand agency and implementation partners— Led master brand strategy and execution through and following the Consumer Health division spin-off— Developed J&J\'s enterprise brand architecture model, covering naming conventions, governance frameworks, visual hierarchy, and treatments— Founded and leads Enterprise Brand Operations, a centralized cross-functional team governing global brand identity— Oversees Studio One, J&J\'s in-house production studio managing 400+ global events annually including Board presentations, shareholder meetings, and executive communications— Responsible for global property and facilities brand strategy, implementation, and governance

Education

• Bentley University

  Bachelor of Science - BS

Skills

• Trend Analysis
• Business Analysis
• Corporate Development
• Strategy
• Competitive Analysis
• Customer Experience
• Marketing Strategy
• Healthcare Management
• Customer Loyalty Management
• Digital Strategy
• Financial Modeling
• Data Management
• Financial Analysis
• Customer Journey Mapping
• Business Planning
• Excel Pivot
• Data Analysis
• Consulting
• Business Development
• Analytics
• Business Strategy
• Digital Marketing
• Service Design
• Microsoft Excel
• Market Research
• Strategic Planning
• Business Intelligence
• Data Migration
• Analysis
• User Experience Design