Pooja Rastogi
Strategic Leader | Driving Transformation in HEIs | Director | AI Trainer | OBE & Pedagogy Expert | Marketing & Branding Consultant
- Role
- Professor of Marketing at IMS Ghaziabad (University Courses Campus)
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Pooja Rastogi
Transformational academic leader with over two decades of dynamic experience in higher education, blending teaching excellence, strategic administration, AI Simulation based learning eco systems and impactful research. Proven ability to lead large academic teams, drive turnaround growth in admissions (150%+), and elevate program visibility and outcomes through strategic branding, stakeholder engagement, and academic innovation.She holds a Ph.D. in Management from MNNIT Allahabad and is certified in Strategy Execution by Harvard Business School. A Gold Medalist in PGDM-Marketing & Entrepreneurship and M.Com-Marketing. As a MICA-certified digital marketing professional gives her the expertise to navigate brands to create powerful positioning for digital audience. In her roles as Director, Dean, and Head of School, she is known for enabling skill-based, sustainable, and future-ready curriculum aligned to NEP 2020 and global standards. Committed to building academically rigorous, research-driven, outcome-oriented, and inclusive learning environments integrating emerging technologies like MOOCs, simulations, and blended learning platforms into the pedagogy. Recognized for fostering a culture of experiential, participative, and problem-solving learning, with a strong track record in digital transformation and student success. She also holds various patents to her credit, one in brand modeling (2022) and consistently contributes to academic thought leadership through research, FDPs, and public speaking in areas of marketing, branding, and digital education. Dr. Pooja’s expertise lies in curriculum development, accreditation, branding strategies, and admissions in higher education. Her scholarly contributions include numerous publications in Scopus-indexed journals, research presentations at premier institutions such as IITs and IIMs, and authorship of several books on marketing, branding, and advertising. Approved Mentor of Change under the Atal Incubation Mission by NITI Aayog, where she guides startups in realizing their entrepreneurial visions and contributing to India’s development during Amrit Kaal. A committed mentor and Ph.D. supervisor, actively involved in faculty development, accreditation (NAAC, IQAC), and quality assurance systems.Seeking impactful leadership academic opportunities to contribute towards sustainable, globally relevant, and student-centric education ecosystems.
Experience
Professor of Marketing
IMS Ghaziabad (University Courses Campus)
Nov 2021 — Present · Ghaziabad, IN
Education
Motilal Nehru National Institute Of Technology
Doctor of Philosophy (Ph.D.), Branding and Marketing
2010 — 2015
MICA | The School of Ideas
PG Certification in Digital Marketing & Communication, Digital Marketing
2017 — 2018
Amity University
PGDM- Marketing and Entrepreneurship, Gold Medalist of PGDM Entrepreneurship
2000 — 2002
St. Mary's Convent, Allahabad (1997 Batch)
10th and +2, 12th Class
1985 — 1997
Pondicherry University
M.com (marketing), Marketing
2006 — 2008
Harvard Business School Online
Strategy Execution, Strategy
Skills
- Curriculum Development
- Higher Education
- Curriculum Design
- Business Development
- Team Management
- Teaching
- Leadership
- Management
- E-Learning
- Research
- Marketing
- Leadership Development
- Brand Management
- Educational Leadership
- Market Research
- Brand
- Business Strategy
- Lecturing
- Public Speaking
- Training
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