Brandon Cox

About Brandon Cox

Most companies struggle with growth not because they lack ideas, but because they lack clarity on where to allocate resources.I focus on applying Jobs-to-be-Done Theory and Outcome-Driven Innovation to help organizations make smarter growth decisions and allocate resources with greater strategic certainty.By defining markets around the Job Executor and the Job-to-be-Done, and by quantifying unmet customer outcomes, leaders can:• Prioritize markets based on opportunity, not assumption• Align product, marketing, and sales around measurable value• Reduce risk before committing development resources• Concentrate investment where it will have the greatest impactAt Strategyn, we help organizations replace opinion-driven innovation with disciplined, outcome-based decision-making.My background in revenue leadership, CRM systems, and end-to-end project execution allows me to connect strategic insight with practical deployment — ensuring growth strategy translates into execution.Innovation should not be chaotic. Resource allocation should not be political. Growth should be intentional and predictable.

Experience

1. Senior Client Development Manager

   Strategyn

   Aug 2019 — Present · Raleigh-Durham, NC, US

   Consistently exceeded sales attainment goals through innovative approaches to client engagement and account management.• Collaborated with our CEO and CMO to design and execute email campaigns boosting annual opportunity volume by 60%.• Partnered with our CCO to identify, engage, and cultivate new clients, driving long-term, relationship-based sales cycles to successful contract closures.• As our CRM Administrator, I developed Salesforce and Hubspot training programs to improve team proficiency and platform adoption.• Mentored and coached colleagues and new hires, leveraging my 20+ years of sales experience to refine team processes, improve strategies, and enhance overall performance.• Transitioned the team from Salesforce to HubSpot, creating workflows and email sequences to streamline operations.• Optimized sales processes by designing scalable solutions that contributed to a more effective and efficient sales pipeline.• Demonstrated exceptional communication and negotiation skills, ensuring client satisfaction while facilitating business growth.

Education

• The University of North Carolina at Chapel Hill

  Bachelor’s Degree, Interpersonal Communication with Psychology and History Minors

  1996 — 2000

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Communication, General

  1996 — 2000

Skills

• Enterprise Software
• Sales Management
• International Sales
• Sales Process
• Channel Partners
• Strategic Consulting
• Management
• Customer Satisfaction
• Solution Selling
• Public Speaking
• P&L Management
• Customer Relationship Management (Crm)
• Business Relationship Management
• Selling
• Leadership
• Saas
• Salesforce.com
• Sales Enablement
• Sales Operations
• Business Development
• Technology
• Cloud Computing
• Program Management
• Crm
• Project Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Management
• Global Business Development
• Direct Sales
• Strategic Partnerships
• Team Leadership
• Strategy
• Negotiation
• Microsoft Office
• Sales
• Account Management
• Partner Management
• Full P&L Responsibility