Brandon Shelton

Experience

1. Founder

   Mechanical Marketing

   Jan 2013 — Present · Boston, MA, US

   Strategic growth marketing consultancy delivering immediate impact for enterprise SaaS clients while developing proprietary AI-powered platforms. Specialized in GTM operations, subscription optimization, and systematic experimentation frameworks.ShineOn - Fractional Head of Marketing | October 2024 – April 2025Architected complete GTM marketing operation and customer acquisition framework from ground up for $250M+ print-on-demand SaaS platform, reporting directly to CEO while leading cross-functional teams of 2-7 people.• Delivered 40% subscription MRR growth and 16% platform sales increase in 4 months through systematic experimentation, multi-channel acquisition, and data-driven optimization• Designed and executed 11 A/B tests on subscription landing pages using Microsoft Clarity achieving 18% conversion increase plus multi-channel onboarding experiments• Revamped subscription product strategy recommending AI tooling integration (Ideogram, Midjourney for design, Perplexity for product research, Claude for copy generation), repositioning value propositions to drive higher-tier adoption• Implemented AI-powered marketing frameworks using ChatGPT, Claude, Ideogram, Midjourney, and Descript enabling small team to deliver enterprise-level results• Established cross-functional processes with engineering for in-app marketing capabilities and CRM data optimization, identifying and fixing data accuracy issues• Created comprehensive marketing operations frameworks including email workflows, customer onboarding, sales page optimization, and webinar strategies• Developed and coded multiple SaaS platforms: Cheetah Prompt (AI marketing platform), Sequence Planner (GTM launch tool), LeadShield (email deliverability), Interest Mining (Facebook analytics)• Managed distributed teams of developers, designers, and marketers across multiple time zones optimizing cross-functional execution

Education

• University of Massachusetts Dartmouth

  Bachelor of Business Administration (BBA)

  2008 — 2010

• University of Massachusetts at Lowell

  Finance, General

  2005 — 2008

Skills

• Online Lead Generation
• Market Research
• Sms
• Web Analytics
• Online Advertising
• Online Marketing
• Media Buying
• Web Design
• Market Analysis
• Email Marketing
• Mobile Design
• Mobile Marketing
• Search Engine Optimization (SEO)
• Social Networking
• Social Media Marketing
• Ppv
• Lead Generation
• Ppc
• Text Marketing
• Advertising
• Mobile Applications
• Management
• Marketing
• Web Marketing
• Web Development
• SEO
• Social Media
• Marketing Strategy
• Google Analytics
• Online Reputation Management
• Sales Funnel Optimization
• Mobile Advertising