Brandon Bowden
- Role
- Senior Director, Global Upstream Marketing at LivaNova
- Location
- Wilmington, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Global Upstream Marketing
Sep 2021 — Present · US
LivaNova is a worldwide leader in advanced circulatory support, cardiopulmonary and neuromodulation, dedicated to creating meaningful products and therapies that transform lives each and every day. Create robust voice of customer research base that will provide insights to business cases and new partnerships within neuromodulation space. Evaluate market adjacent and co-promotion opportunities. Work cross-functionally with department stakeholders including Executive VPs/VPs of Clinical, R&D, Digital, Regulatory, Legal, Privacy & Compliance, IT, Cybersecurity, Quality, Sales, and Operations. Review business opportunities, labeling changes, and market expansion options. Manage budget- Guided development of next-generation neuromodulation platform for epilepsy treatment. Prepared business case encompassing user needs, charter, voice of customer, and feature selection- Headed upstream activities and served as SME on products and services for cross-functional team. Ensured smooth transitions of product through development lifecycle, taking product from concept through global commercial launch- Collaborated with international group for market access and launch opportunities. Oversaw creation of launch process and introduced pre-market to full-market release strategies- Participated in exploring Chinese approval for product working with international regulatory agencies and Submission Officer.
Education
Auburn University at Montgomery
Bachelor of Science (BS), Biology, Minors in Chemistry & Physics
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