Brandon Raper

About Brandon Raper

Brandon is a marketing veteran with over 12 years of professional digital marketing experience and some entrepreneurial ventures. After years of success in Central Illinois, he moved to Tampa, FL to expand his professional opportunities. In 2025, he moved back to the Midwest (Cincinnati) for the parks, culture, music and to be closer to family. Currently, he\'s the Senior Manager of Acquisition for RealTruck.com

Experience

1. Senior Marketing Manager - Acquisition

   RealTruck, Inc.

   Sep 2022 — Present

   Assisted in consolidation of over 20 different websites/brands into RealTruck.com & consolidation of all Google Ad Accounts• Led paid media team to best EBITDA year in company history (+28% YoY)• Managed transition of upper funnel campaign from agency to internal team• Led Husky Liners first ever marketing campaign, leading to triple digit growth year over year on site and tripled sell-through in our distributor channel• Led restructuring of Google Ad account around margins to assist in higher EBITDA• Led mid/upper funnel test in fall of 2023 that led to substantial increases in incrementality, site visits, and sales. This initiative provided trust in media with the company and an upper funnel budget for the following year• Developed full paid media strategy based on incrementality, utilizing \'Measured\' to understand individual campaigns and platforms and ensure our paid media is both incremental and profitable for the company• Managed a team of 3-5 analysts who specialized in Google, Facebook, Tik Tok, Display & CTV• Developed a CTV strategy and tested with \'Measured\' to become our 3rd major incremental platform. Utilized \'MNTN\' & Digital Remedy as vendors• Developed systematic reporting, document management & meetings• Led the largest marketing campaign in company\'s history (2024)• Managed 7 figure monthly media spend• Managed media spend across 20+ different brands

Education

• Illinois State University

  Bachelor of Science 2009, Marketing

  2006 — 2009

Skills

• Search Engine Optimization (SEO)
• Facebook
• Email Marketing
• Community Management
• Twitter
• Social Media Marketing
• Microsoft Excel
• Google Analytics
• Digital Marketing
• Leadership
• Marketing
• Online Marketing
• Public Relations
• Blogging
• Lead Generation
• Microsoft Office
• Sales
• Social Media
• SEO
• Social Networking
• Product Management
• Google Adwords
• Graphic Design
• Web Analytics
• Enterprise Marketing
• Brand Management
• Marketing Strategy
• Copywriting
• Market Research
• Marketing Analytics
• Digital Media
• Content Marketing
• B2c Marketing
• Wordpress
• Linkedin
• Online Community Management
• Pay Per Click (Ppc)
• Advertising
• Small Business Marketing
• Customer Service