Brandon Ralls
VP, Customer Solutions at OpenText (ex-Salesforce / Tableau)
- Role
- VP, Customer Solutions Strategy, Portfolio & Gtm at OpenText
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Brandon Ralls
Growth-minded leader with more than 20 years of experience building and managing high-performing, customer-focused strategy and services teams. Depth of knowledge in strategy definition, portfolio design, pricing, financial modeling, and GTM. Thrive in a fast-paced organization focused on innovation and scale.
Experience
VP, Customer Solutions Strategy, Portfolio & Gtm
Aug 2021 — Present · Austin, TX, US
Own +$500M portfolio of Advisory, Consulting, Learning, Success, and Managed Services that support both cloud and legacy on-prem technologies.• Lead fiscal planning process and provide insight to C-suite on prioritized growth initiatives, target markets, offer-market fit, pricing strategy and ROI, as well as alignment with sales leadership to maximize in-market success.• Focused on evolving portfolio strategy to rapidly transition business to cloud with simplified offers and streamlined sales motions. • Designed AI GTM strategy with the introduction of Aviator Lab, cloud migration strategy with Accelerated Migration Program (AMP) and factory service model with Launch and Boost deployment and upgrade programs.• Key influencer on design of customer lifecycle management strategy that is reshaping how we support customers through their journey - including the introduction of success methodology and outcomes-based delivery model.
Skills
- Digital Marketing
- Strategic Consulting
- Web Analytics
- Data Visualization
- Social Media
- Social Media Marketing
- Digital Strategy
- Online Advertising
- Analytics
- Conversion Optimization
- Social Media Monitoring
- Landing Page Optimization
- Integrated Marketing
- Sem
- Campaign Planning
- Online Marketing
- Analysis
- E-Commerce
- Webtrends
- Google Analytics
- Campaign Strategies
- Multi-Media Marketing Campaigns
- Executive Reporting
- Customer Engagement
- Site Testing
- Data Analysis
- Microsoft Excel
- Project Management
- Team Management
- Direct Marketing
- Integrated Brand Marketing
- Brand Awareness
- Business Strategy
- Business Analysis
- Business Intelligence
- Web Marketing Strategy
- Marketing Strategy
- Consulting
- Kpi Dashboards
- Excel Dashboards
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