Brandon Nales
Music Programs Manager at Dolby Laboratories
- Role
- Co-founder, Head of Community Insights at The Digilogue
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Brandon Nales
As a results-driven content creator, I\'ve been at the forefront of exploring cutting-edge trends and technologies since 2017, effectively driving meaningful engagement among communities, artists, and brands. My relentless pursuit of excellence, leadership by example, and dedication to innovation have consistently produced high-impact, profitable marketing strategies. Recognized for my ability to deliver exceptional outcomes in a constantly evolving digital landscape, I am known for exceeding expectations and fostering lasting success.Key accomplishments include- Developed and implemented the Dolby Atmos Music Accelerator program, offering hands-on education, mentorship, and resources to emerging music creators. By collaborating with Dolby professionals and industry experts, I equipped participants with the skills to produce original music in Dolby Atmos, driving their growth as creators in this innovative format- Revamped the Dolby Atmos Music Accelerator website, transforming it into a global platform that offers any music creator access to the same hands-on education and resources as our in-person activations. This scalable initiative expanded the reach of our music programs, ensuring greater accessibility and cultivating the next generation of Dolby Atmos Music creators- Created strategic brand activations for prominent brands like Shure, Sennheiser, Samsung, Vita Coco, Dunkin\', and Bank of America, generating significant revenue through non-traditional and traditional content partnerships- Spearheaded live music event production at venues and virtually on platforms like Twitch, Instagram Live, and YouTube, driving a 55.16% increase in annual engagement through targeted marketing strategies and optimized budget management.My focus goes beyond meeting expectations—it\'s about delivering powerful marketing, resourceful budget management, lucrative negotiations, and creative solutions that consistently set projects apart from the competition.
Experience
Co-founder, Head of Community Insights
Feb 2017 — Present · New York, NY, US
Driving compelling content that engages both music and tech markets in collaboration with major brands, this role requires innovative use of emerging communication tools and strong links to key players in the creative arena. My focus lies in the planning and execution of all online and offline content, producing branded content for sponsors, and creating authentic opportunities to engage with The Digilogue\'s community. With a valuable list of connections, I excel at identifying artists with local relevance, developing prospects to influence and impact local regions, and expanding national reach through digital channels and events. As a strong team player, I enjoy collaborating with the Brand Partnership team for project kick-offs and coordinating content strategies with the editor and chief. I also align with cross-functional teams including graphic artists, post-production team members, and other specialists to produce captivating and successful content. Over the years I have honed my skills at effectively managing budgets and allocating resources to ensure on-time and on-budget delivery of projects.Some key achievements in this role include:• Increased local and regional community by 128.71% during COVID-19.• Successfully curated playlist that has generated 63K streams.
Education
Thomas Jefferson University
Bachelor of Science - BS, Professional Communication
2010 — 2014
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