Brandon Pennington

About Brandon Pennington

I help companies turn existing demand into pipeline and revenue by uniting strategy and execution across paid and owned media, backed by analytics and conversion discipline.My work spans lead generation, funnel optimization, CRM and lifecycle strategy, and sales alignment focused on improving conversion efficiency, follow-up, and spend effectiveness rather than simply increasing volume.I’ve led growth initiatives for brands including Toyota, McDonald’s, LA Chargers, First Citizens Bank, Farmer John, and Pala Casino Spa & Resort, and partnered with teams across B2B and B2C in SaaS, financial services, insurance, real estate, automotive, CPG, and professional services.Focus Areas•Demand Capture & Paid Acquisition•Lead Generation, Funnel, & Conversion Optimization•CRM, Lifecycle, & Lead Systems•Marketing Analytics, Attribution, & Performance Visibility•Revenue Alignment Between Marketing & Sales

Experience

1. Growth Marketing Lead

   Peak Services Digital

   Jan 2024 — Present · Miami-Fort Lauderdale, FL, US

   Lead full-funnel growth marketing across paid media, CRM, lifecycle, and conversion strategy to increase qualified pipeline, improve CAC efficiency, and drive revenue growth for B2B and B2C organizations. Strong client-facing skills include discovery, proposal development, pipeline management, and turning opportunities into revenue.•Increased online purchases 166% and generated $118K in net new revenue in under six months for an eLearning and in-person B2B training company through digital acquisition and conversion optimization initiatives•Supported marketing and sales operations during acquisition-driven expansion for growing CPA firm, helping align lead management, follow-up workflows, and internal processes•Increased lead volume 7% for a commercial lending company by optimizing email and SMS nurture workflows, surpassing lead goals by 140% within one week•Led CRM strategy and automation across multiple platforms, including segmentation, lead nurturing, lead scoring, and follow-up workflows to improve lead quality and conversion rates

Education

• Baldwin Wallace University

  MBA, International Business

• Ohio Northern University

  Bachelor of Science, Business Administration

Skills

• Cash Management
• Semrush
• Performance Analysis
• Mailchimp
• SEO
• Economics
• Microsoft Word
• Majestic
• Financial Analysis
• Alternative Investments
• Microsoft Excel
• Woorank
• Sem
• Spyfu
• Hootsuite
• Google Analytics
• Asset Management
• Ppc
• Camtasia
• Google Adwords
• Capital Markets
• Strategic Planning
• Financial Accounting
• Equities
• Email Marketing
• Bing Ads
• Gimp
• Digital Marketing
• Double Click Marketing
• Google Tag Manager
• Microsoft Office
• Salesforce
• Financial Reporting