Brandon Maskell

About Brandon Maskell

Brandon is a digital transformation leader with 15+ years experience focused on Ecommerce, Digital Marketing and Data Analysis in the omni-channel retail industry. He has a proven track record of consistent revenue and net income growth while having full P&L responsibility. Day-to-day, he is responsible for strategy development and execution across all acquisition and retention channels while also managing technology implementation. Brandon works closely with cross-functional teams, including merchandising, creative, development, customer service and finance, to deploy resources and ensure optimal business unit performance. Highlighted Expertise: eCommerce, Digital Marketing, Cross-Functional Team Leadership, Market Analysis, Strategic Planning, Budget Management, P&L Responsibility, Analytics & Reporting, Customer Lifetime Value, ROI Evaluation, Email Marketing Automation, CRO & Website Optimization, SEM, Paid Acquisition, Customer Retention, Social Media Strategy, UI/UX, Customer Experience, Graphic Design and more.Highlighted Product Expertise: Shopify Plus, Körber OMS/WMS, Celigo, Salesforce Commerce Cloud (SFCC)/Demandware, Magento, BigCommerce, Klaviyo, Wunderkind, Emarsys, Salesforce Marketing Cloud, Listrak, Bronto, Mailchimp, Power Reviews, Bazaarvoice, Yotpo, Reviews.io, Google Ads, Facebook/Instagram Ads, Criteo, Steelhouse, MyBuys, BounceExchange, Nosto, Google Suite, Zendesk, SurveyMonkey, Adobe Creative Suite, Microsoft Office Products, Teamwork, JIRA, ClickUp, Asana, Basecamp, Slack, and more.

Experience

1. Digital Products & CRO Consultant

   Reef

   Jul 2025 — Present · Carlsbad, CA, US

Education

• San Diego State University

  MSBA, Marketing

  2007 — 2009

• San Diego State University

  BA, Integrated Marketing Communications

  2003 — 2007

• University of Technology Sydney

  MSBA, Marketing

  2008 — 2008

Skills

• Digital Marketing
• Email Marketing
• Marketing Strategy
• Mobile Marketing
• E-Commerce
• Segmentation
• Roi Optimization
• Google Analytics
• Photoshop
• Search Engine Optimization (SEO)
• Magento
• Marketing Communications
• Facebook
• Sales
• Web Marketing
• Retargeting
• Graphic Design
• Branding & Identity
• Social Media
• Online Marketing
• Social Media Marketing
• Search Engine Marketing (Sem)
• Loyalty Marketing
• Marketing
• Sem
• Personalization
• Web Development
• SEO
• Conversion Optimization
• Customer Focused Marketing
• Leadership
• Integrated Marketing
• Advertising
• Online Advertising
• Customer Lifetime Value