Brandon Leason
Senior Customer Journey Manager - Digital Platforms & Performance @BMW Group
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WORK HISTORY
Senior Customer Journey Manager - Digital Platforms & Performance @BMW Group
London, GB
Leading on the optimisation of the customer experience across all digital touchpoints, from websites and CRM communications through to performance media and loyalty programmes. Designing and delivering integrated strategies that attract and convert new audiences, while strengthening engagement and retention among existing customers. Focusing on embedding sales as the key performance indicator and building new methodologies to drive data-led decision making, ensuring the digital journey continuously evolves to support both sales and long-term loyalty.
EDUCATION
HSDC Havant & South Downs
A-Levels, Business/Psychology/PhysicalEducation
Bournemouth University
First Class Honours BA (Hons) Business Studies with Marketing, Business Management
ABOUT BRANDON LEASON
A results-driven digital marketing and customer experience professional, passionate about optimising strategies and delivering measurable impact. Ambitious and performance-focused, I thrive on improving processes, enhancing customer journeys, and driving business growth. With a strong analytical mindset and a proven ability to turn insights into action, I consistently deliver solutions that engage audiences, support business objectives, and achieve meaningful outcomes.
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