Brandon Korpela
Brand Builder I Strategic Marketer I Servant Leader I Thought Leader
- Role
- Digital Marketing Manager at State Farm
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Brandon Korpela
At my core, I\'m a marketer, I love developing ideas and implementing solutions to achieve greater consumer reach, channel integration, and overall brand exposure. As a result of my passion and experience, I\'ve developed multiple external and internal programs yielding high level results (Sales & Marketing ROI). From a leadership standpoint, I love rolling up my sleeves and helping the team figure out how to maximize our opportunity while crushing our competitors. I\'m known for taking the needed time to understand the team and act as a true thought partner for their role/career. I spend ample amount of time helping my team and help them navigate their role, project work, and career. My accomplished history in Marketing include the following-Marketing & Sales Funnel Consulting-Senior Executive Marketing Consulting-Sponsorships & Events-Digital, Web & Social Media-Marketing Strategy & Execution -MarTech Collaboration and DevelopmentA few things I subscribe to-We don’t operate in a world of guarantees, we operate in a world of probabilities and chances. My goal is to always increase the probability/chance of happening-Everyone has the potential to be great. As a leader, my job is to help them identify their potential and support them in their journey-The ability to be comfortable with the uncomfortable is a necessity in today’s ever changing environment.
Experience
Digital Marketing Manager
Jun 2020 — Present · Austin, TX, US
In an effort to maximize our agents digital marketing presence, I lead a team who is charge of modernizing the digital marketing engagement between agents and consumers-Design and develop enterprise strategy roadmaps for agent digital marketing (SEO, SEM, Organic/Paid Social Media, Websites, Display Advertising)-Develop and optimize digital marketing programs, tools, and support for the agency force (over 19k agents)-Collaborate with Enterprise Technology, Marketing, Agency(Sales), to analyze and coordinate digital MarTech solutions-Lead and communicate best practices to improve Agent understanding of digital marketing-Work with Marketing & Sales Executives to ensure digital strategies accomplish marketing/sales objectives
Education
Lubar College of Business
Bachelors, Marketing
2004 — 2008
Cardinal Stritch University
MBA, Business Administration
2010 — 2013
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