Brandon Hatter
Product Marketing | IoT | B2B SaaS | GTM | MBA
- Role
- Sr Product Marketing Manager at AssetWatch®
- Location
- Kansas City, KS, US
- LinkedIn followers
- 500 followers
About Brandon Hatter
Product Marketing Leader | B2B Saas | IoT | Networking Results-driven product marketing leader with 8+ years of experience at top tech companies, from Series B startups to Fortune 500 enterprises. A former account executive turned PMM, bringing a deep understanding of sales, customer needs, and go-to-market execution.Passionate about driving revenue growth through strategic GTM planning, sales enablement, product and feature launches, digital experience/eCommerce optimization, and compelling messaging and positioning. Adept at translating complex technologies into clear, impactful narratives that resonate with customers and drive adoption.Key Achievements: Scaled product revenue from $16M to over $100M in just 3 years Grew eCommerce revenue from $7M to $15M (+114% YoY) by enhancing sales enablement, content strategy, and UX design Led the transformation of a lead product’s availability from a static PDF to a searchable webpage, making it a top 5 most-visited page on Equinix.com Generated $12.8M in first-purchase pipeline (136% of goal) in a new vertical through targeted campaigns, content, and eventsMBA and Pragmatic Marketing certified. Contact: b••••••••@gmail.com
Experience
Sr Product Marketing Manager
Sep 2025 — Present
Education
University of Denver
Master of Business Administration (MBA)
West Virginia University
BSBA
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