Brandon Harrison
Senior Communications Specialist at American Family Insurance | Media Relations | Social Media | Storytelling & Brand Advocacy
- Role
- Senior Communications Specialist at American Family Insurance
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Brandon Harrison
Communications specialist with more than a decade of experience in strategic…
Experience
Senior Communications Specialist
Jan 2025 — Present · Madison, WI, US
Member of the media relations team at American Family Insurance, a Fortune 500 company and one of the nation\'s largest multi-line insurance providers.• Manage an employee advocacy program for social media, helping leaders and employees confidently represent American Family Insurance and build their personal brands.• Work with business partners to plan and execute communications projects, including field interviews after the 2025 Southern California wildfires.• Strengthen collaboration between media relations and agency owners by coordinating interviews and providing media training to increase earned media coverage.• Lead working groups to develop best practices and clear procedures for handling media inquiries.• Guide crisis communications by developing processes and leading a cross-functional team to coordinate social media responses during urgent situations.• Leverage AI tools to optimize workflows and improve efficiency for high-volume communications tasks.
Education
University of Wisconsin-Madison
Bachelor of Arts
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