Brandon Taj Hanick

Role: Director of Executive & Policy Communications at Ballad Health
Location: Athens, GA, US
LinkedIn followers: 500 followers

About Brandon Taj Hanick

As a bilingual leader with 18 years of experience leading award-winning communications teams and strategies, I’ve helped corporations and organizations achieve success by shaping narratives that drive change, elevate brands and inspire action. From directing public relations for Georgia’s Medicaid redetermination public information campaign for 2 million members, to leading EnviroSpark’s cleantech PR strategy—recognized with a PRSA Georgia Phoenix Award—I specialize in turning complex ideas into compelling stories that resonate. I’ve provided strategic PR leadership for healthcare organizations like Ballad Health and directed content strategies for iconic consumer brands like L.L.Bean, connecting with audiences through authentic storytelling. I\'ve also co-founded and launched Indie Town, a free social media platform that supports independent artists and touring musicians, fostering community and growth. As Better Georgia\'s communications director, I built the state’s largest digital political audience, spearheading advocacy campaigns that delivered legislative wins in healthcare access and voting rights. As comms director for Southern Majority, I guided winning comms strategies for candidates like Senators Warnock & Ossoff and dozens of elected officials at all levels of government.My work has been featured in hundreds of outlets like The New York Times, Forbes, Fast Company and CNN, amplifying executive visibility and shaping public opinion on critical issues. I’m also a songwriter, musician and producer who’s received critical acclaim from NPR, Pitchfork and Paste Magazine. I’ve composed music for films, toured internationally and founded the Cause + Effect Progressive Film Festival, spotlighting stories that tackle social, political and environmental challenges. I excel at directing teams to blend strategic insight with creative innovation, driving impactful, results-oriented initiatives. Let’s connect and collaborate on shaping bold, meaningful work.

Experience

Director of Executive & Policy Communications
Ballad Health
Sep 2025 — Present · Johnson City, TN, US

Education

Grady College of Journalism and Mass Communication, University of Georgia
Master of Arts - MA, Mass Communications & Journalism — Public Relations focus
2004 — 2005
Florida State University - Herbert Wertheim College of Business
Bachelor of Science (B.S.), Marketing
1997 — 2001
Florida State University - Herbert Wertheim College of Business
Bachelor of Science - BS, Marketing

Skills

Marketing Communications
Songwriting
Political Consulting
Social Media Blogging
Communications Planning
Sound
Media Production
Marketing
Copy Editing
Band
Campaign Plans
Community Engagement
Marketing Strategy
Guitar
Audio Engineering
Music Production
Strategic Communications
Strategic Planning
Music
Composition
Campaign Management
Bilingual Communications
Blogging
Studio Recording
Media Planning
Recording
Video Production
Political Communication
Campaign Strategies
Social Media
Social Media Communications
Music Industry
Online Media Buys
Digital Media
Publicity
Entertainment
Microsoft Office
Social Media Marketing
Music Education
Social Media Advertising

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