Brandon Gayden
Senior Manager Marketing Analytics @AT&T
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WORK HISTORY
Senior Manager Marketing Analytics @AT&T
Spearheaded an $800MM Campaign Analytics initiative, enhancing paid media strategies for AT & T\'s broadband and mobility sectors. • Awarded the AT & T Marketing Connection Award for excellence in managing Hispanic media growth, achieving a 14% increase in gross mobility sales. • Developed a data-driven test with Adobe Analytics, leading to a $56M annual savings through optimized paid brand search spending.
EDUCATION
California State Polytechnic University-Pomona
Bachelors of Science
University of La Verne
Masters of Business Administration (MBA)
SKILLS
ABOUT BRANDON GAYDEN
With over 17 years of experience spanning marketing analytics, product strategy, and corporate finance, I specialize in bridging strategic business goals with actionable insights. At AT & T, I lead campaign analytics for broadband and mobility products, utilizing A/B testing and Mastercard platforms to optimize $800M media investments. My efforts have supported stakeholders in evaluating campaign performance, enhancing strategic alignment, and driving growth strategies. Recognized with AT & T\'s Marketing Connection Award, I contributed to a $36M Hispanic media campaign by designing and implementing a robust test-and-learn framework to measure media impact. My approach combines analytical rigor, strategic foresight, and collaboration to deliver measurable results and empower data-driven decision-making.
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