Brandon Barr
Vice President | General Manager | Duracell a Berkshire Hathaway Company
- Role
- Vice President General Manager at The Duracell Company
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Brandon Barr
Passionate, results-driven marketer, innovator and general manager with demonstrated success in identifying solutions to complex problems, strategic planning, cross-functional and agency team leadership, digital marketing, consumer research, project management, brand renovation, and innovation. Have successfully identified and translated consumer insights into strategic plans, marketing campaigns, and new product platforms that drive brand health while delivering revenue and profit growth.Core Competencies:Strategic Planning | Leveraging Consumer Driven Insights | Marketing Plans & Advertising | Breakthrough Innovation | New Product Development | Cross-Functional & Agency Team Leadership | Driving Revenue & Profit Growth | Brand Renovation | Project Management | Data Analytics | Shopper Marketing | Insights Development | Digital MarketingFormer Division I Athlete at the University of Arkansas (Baseball) and sports enthusiast.Innovation Awards:IRI Top 10 Pacesetter 2015: Food & Beverage- Oscar Mayer Deli Fresh Bold #2 at $146.2MMIRI Pacesetter Rising Stars- 20••••15- Oscar Mayer Deli Fresh BoldIRI Top 10 Pacesetter 2016: Food & Beverage- Oscar Mayer Selects Natural #6 at $61.8MMIRI Pacesetter Rising Stars- 20••••16- Oscar Mayer Selects NaturalMarketing Awards:Path to Purchase Institute: Who\'s Who in Shopper Marketing 2017, 2018Consumer Goods Technology Magazine- Who\'s Who is Data & Analytics 2017Digiday Award: Best Branding Campaign- Consumer 2013Creative Media Award: Best Social Media Campaign 2013Global Gold SABRE: Food and Beverage 2013Cannes Lions: Best Use of Social Media 2013- ShortlistedCLIO Awards: Social Media 2013- ShortlistedShorty Awards: Best Use of Social Media- Shortlisted
Experience
Vice President General Manager
Mar 2021 — Present · Seattle, WA, US
Education
University of Arkansas
MBA, Marketing, Entrepreneurship
University of Arkansas
BSBA, Marketing Managment & Accounting
Skills
- Business Planning
- Customer Insight
- Marketing Management
- Shopper Marketing
- Creative Solutions
- Marketing
- Strategic Thinking
- Project Management
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Sales
- Consumer Products
- Management
- Pricing
- Strategic Planning
- P&L Management
- Analytics
- Strategy
- Fast-Moving Consumer Goods (Fmcg)
- Leadership
- Advertising
- Product Development
- Digital Marketing
- Competitive Analysis
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