Brandon Doty

About Brandon Doty

I help companies build the commercial structure needed for scalable, repeatable growth…

Experience

1. Senior Vice President Marketing

   Accrescent Marketing

   Aug 2018 — Present · Atlanta, GA, US

   Consumer Insights & Segmentation + Analytics + Digital Media Integration• Orchestrated multi-channel marketing for a portfolio of 12+ B2B/B2C clients, integrating research, messaging, and analytics into multi-channel email, SMS, and content campaigns that delivered measurable growth and retention.• Led cross-functional teams across content, design, and analytics to execute targeted campaigns, accelerating delivery and alignment through AI-driven personalization, automated segmentation, and predictive analytics.• Grew new customer registrations by 240% and boosted 90-day retention by 41% by launching a mobile-first onboarding program using Twilio-triggered SMS and dynamic forms.• Lifted email engagement by 169% through A/B testing, behavioral segmentation, and aligned cross-channel content with full-funnel journey insights and retention marketing goals.• Executed cold email and follow-up campaigns for a solar panel supplier, improving deliverability by 34% and increasing conversions 21% through targeted copy testing, lead list enrichment, and audience segmentation.• Tripled MQLs for a B2B SaaS client by launching gated content and automated lead nurturing workflows aligned to buyer intent and industry-specific pain points, driving a full-funnel demand generation strategy.• Improved campaign ROI by 23% QoQ by building performance dashboards in Google Analytics and KNIME to optimize media spend and content targeting.• Shaped brand positioning for B2B tech clients by transforming complex solutions into clear, customer-centric messaging, informed by competitive intelligence and SWOT analysis to accelerate sales cycles and drive higher lead conversion.Key Clients: Volvik Golf, Tidal Wave Auto Spa, Anne\'s Toum, Quility Insurance, Georgia Peach Pass, Proctor & Gamble, LiftOne, dormakaba, Grundfos, Optelos, and Tosca.

Education

• Georgia State University

  BBA, Marketing

Skills

• Digital Marketing
• Market Research
• Brand Development
• Advertising
• Marketing
• Market Planning
• Sem
• Event Planning
• Graphic Design
• Interactive Marketing
• Direct Marketing
• Strategic Planning
• Public Relations
• Strategy
• Social Media