Brandon D. Nixon
Brand Strategist @ Google
- Role
- Brand Strategist at Google
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Brandon D. Nixon
Passionate about leveraging creativity and data-driven insights to develop and execute impactful marketing campaigns, I bring a unique blend of strategic thinking, cross-industry collaborations, and project management expertise to the table. With a proven track record in delivering measurable results for leading brands, I am looking to connect with like-minded professionals, foster collaborative relationships, and continuously expand my knowledge to drive transformative change for my community + beyond. Creative Marketing Strategy: I excel at applying analytical rigor and a deep understanding of audience and market dynamics to develop and execute 360-degree marketing campaigns that achieve tangible brand and business outcomes. Cross-Industry Partnerships: I have a talent for fostering strategic alliances between brands, creators, and artists, resulting in mutually beneficial collaborations that elevate brand integrity and drive engagement. Project Management + Activation: From producing augmented reality (AR) experiences to organizing and providing art direction for dynamic events and workshops, I possess a proven ability to bring ideas to life.Let\'s connect! I\'m a huge fan of anything art, fashion, and/or music-related. I\'m always open to insightful conversations and exploring potential collaborations.
Experience
Brand Strategist
Aug 2018 — Present · Los Angeles, CA, US
Developed brand narratives and creative strategies that shaped how Google shows up in cultural moments like Black History Month and International Women’s Day, ensuring brand consistency while making space for authentic storytelling across global activations. Drove global brand alignment, collaborating with cross-functional teams across social, media, PR, product inclusion, and regional marketing to maintain a unified voice while allowing for localized adaptations- Led creative direction for the Black Men of Google film, a Webby Award-winning short film that highlighted the experiences of Black men at Google through a cinematic storytelling approach. Worked cross-functionally with leadership, PR, and external production teams to pitch and craft a compelling visual narrative that reinforced Google’s commitment to belonging and representation- Executed ADCOLOR activations, including The Studio by Google, where 500+ attendees engaged with interactive AI demos, and a live episode of The Shop, which attracted 600+ attendees to discuss the intersection of technology, culture, and creativity. Strengthened Google’s brand presence through hands-on consumer experiences and influencer engagement, reinforcing Google’s role in shaping culture and technology- Led creative and brand strategy for large-scale marketing campaigns and activations, including the Bold and Responsible Series at the Paris Olympics and Sundance Film Festival, positioning Google as a leader in Responsible AI while engaging both industry leaders and consumers through immersive brand experiences. Developed strategic campaign briefs and post-activation recaps, analyzing consumer engagement, event impact, and KOF sentiment to optimize future activations- Managed partnerships and agency collaborations, leading creative development for Google’s Diversity Annual Report with Huge Inc. and working with Both & Yes to establish a new visual identity for belonging.google.
Education
University of North Carolina at Charlotte
Bachelor of Arts (B.A.), Philosophy
2012 — 2016
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