Brandon Culpepper

About Brandon Culpepper

I lead Surya’s high-velocity Mass Merchant division, serving as the operator of the company’s strategic growth engine. Since 2020, I have worked to turn a greenfield initiative into a major enterprise pillar, diversifying a legacy high-end business model to capture the national mass-market.My leadership approach blends operator discipline with relationship-driven execution. I help our team navigate complex global sourcing, mitigate volatile supply chain risks, and meet the exacting operational demands of the world’s largest retailers.With full P&L ownership, I bridge the gap between long-range strategy and the granular reality of multi-channel execution. I focus on building aligned teams and durable partnerships that translate ambitious vision into sustainable financial performance.Executive Areas of Impact:• Enterprise Scaling: Orchestrated the end-to-end launch and rapid expansion of a multi-channel business unit, navigating the transition from proof-of-concept to a market-leading enterprise operation.• Operational Model Innovation: Developed a high-volume supply chain and forecasting framework that operates alongside an ecommerce and dealer model, optimizing for both speed and scale.• Financial Stewardship: Full accountability for P&L and inventory; maintaining disciplined margin preservation despite global macroeconomic volatility and tariff shifts.• Strategic Account Leadership: Drive high-stakes partnerships with Tier-1 national mass-merchants, aligning product development and global sourcing with the specific requirements of the mass-market.I thrive at the intersection of capital discipline and entrepreneurial growth—building the systems and leadership cultures required to dominate complex, high-velocity markets.

Experience

1. Senior Vice President, Mass Merchant

   Surya

   Jan 2020 — Present · US

   Scaled division from inception to a high-volume business unit in under 5 years

Education

• Furman University

  B.S., Political Science, History

  1994 — 1996

• Vanderbilt University

  Business Administration

  1992 — 1994

Skills

• Marketing Strategy
• Business Planning
• Recruiting
• Sales Management
• Merchandising
• New Business Development
• Account Management
• Sales
• Product Development
• Negotiation
• Management
• Budgets
• Inventory Management
• Key Account Management
• Leadership
• Strategy
• Sales Presentations
• Forecasting
• Advertising
• B2b
• Business Development
• Business Strategy
• Cold Calling
• Carpet
• Competitive Analysis
• Contract Negotiation
• Cross-Functional Team Leadership
• Customer Service
• Direct Sales
• E-Commerce
• International Sales
• Manufacturing
• Market Planning
• Marketing
• Pricing
• Product Marketing
• Purchasing
• Sales Operations
• Sales Process
• Team Building