Brandon Bradshaw
Executive Leader: Transformation, Strategy, and Product in Insurance and Financial Services
- Role
- Associate Vice President, Head of Product & Pricing at Blue Cross NC
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Brandon Bradshaw
Strategy, product management, marketing & innovation leader in the insurance and financial services industries. Proven ability to envision, develop, and execute enterprise strategies (especially product management, product development, and innovation execution) across multiple product portfolios, including successes launching new products and services. Provide thought leadership with fusion of customer value, market research, and organizational goals to produce revenue-generating opportunities and industry-changing transformations. My industry-diverse background in product management — which includes healthcare, insurance, digital/online and financial services — demonstrates my deep understanding of what it takes to clearly define a product strategy and develop business cases to ensure execution. With this knowledge, I provide thought leadership to drive development of innovative and transformative solutions that improve the consumer experience and drive consumer engagement. I leverage both my expertise and others’ to define solutions that improve efficiencies and reduce costs across organizations. My colleagues know me as an ambitious self-starter and a keen negotiator with a long track record of success in implementing organization-wide changes and executing project delivery. My Strengths: Strategy – Develop and execute strategic plans for products and services based on market research, industry knowledge, and organizational goals to deliver revenue growth and reduce costs. Influence and provide insight-driven decision-making to senior executives. Act as key contributor in build-buy-partner decisions, vendor selection, contract negotiations, and consulting firm engagements. Product Development / Product Management – Oversee the design and development of products and services across various industries with ability to identify and implement product strategy, product plans, product requirements, and business cases for new and existing products. Pragmatic Marketing Certified and 280 Group trained. Responsible for the management of P&L and budgeting needs. Strategic Execution / Operational Execution – Ensure strategic plans and actions are fully executed. Drive project teams to deliver on time and within budget. Provide support and oversight of plan execution and promptly address escalations, inquiries, and obstacles. Actively advocate for customers’ voice in key decisions. Possess deep experience with Agile, Scrum, and Waterfall project methodologies.
Experience
Associate Vice President, Head of Product & Pricing
Mar 2026 — Present · Durham, NC, US
Education
Florida State University
Masters of Science in Management, Risk Management and Insurance
2005
Wake Forest University
BB&T Banking School, Banking / Financial Services
2012
Cornell University
Certificate, Marketing Strategy for Business Leaders
2010 — 2011
The University of North Carolina at Chapel Hill
Bachelor of Arts in Industrial Relations
1999
Skills
- Product Management
- Product Development
- Product Marketing
- Product Launch
- Product Lifecycle Management
- Business Strategy
- Marketing Strategy
- Strategy
- Cross-Functional Team Leadership
- Leadership
- Management
- Business Requirements
- Business Analysis
- Competitive Analysis
- Insurance
- Internet Banking
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