Brandon Alford
Empowering AdTech Through Identity & Data
- Role
- Product Commercialization, Adtech Identity at Experian
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Brandon Alford
Performance driven data leader with experience in building and managing teams, high…
Experience
Product Commercialization, Adtech Identity
Jul 2021 — Present
Harness market signal and client feedback to form roadmaps, driving new feature delivery for product adoption. Analyze AdTech trends to craft and execute on a roadmap and strategic initiatives Own product commercialization and roadmap, improving time-to-value and accelerating client adoption. Translate market and client signals into product requirements, partnering with Engineering and GTM to accelerate time-to-value and drive adoption for identity resolution, colaboration, clean rooms. Drive product launches from concept through market-ready release, with packaging, training, and GTM enablement. Engage client stakeholders to validate needs, gather feedback, and influence roadmap direction.
Education
University of Colorado at Boulder
Marketing
Skills
- Sales
- B2b
- Management
- Vendor Management
- SEO
- Marketing
- Project Management
- Analytics
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