Brandon Yaconis

Crm Sports Manager @BetMGM

Create and execute weekly CRM email campaigns to drive conversion and GGR growth • Strategize across all labels to maximize engagement through promotional offers and no-cost communications • Manage team of Specialists responsible for execution of select campaigns across Sports platform • Coordinate cross-sale opportunities with Casino and Poker CRM teams to drive multi-product engagement throughout the platform • Analyze campaign data and evaluate for continuation of on-going campaigns and changes to ad hoc campaigns