Brandon Weichers

About Brandon Weichers

I lead paid media and performance strategy at Everything Envy — one of the most-watched…

Experience

1. Head of Growth & Ad Strategy at Everything Envy

   Everything Envy

   Jan 2020 — Present · Grants Pass, OR, US

   Scaled Everything Envy’s paid advertising engine to over $1M/month in ad spend across Facebook, Instagram, TikTok, Pinterest, and Snapchat while maintaining profitable ROAS- Built and managed a cross-platform attribution system to track performance across hundreds of SKUs and thousands of affiliate links, helping drive 9-figure annual revenue- Developed a real-time reporting dashboard to monitor click-through rates, conversion trends, affiliate commissions, and customer LTV- Ran high-velocity creative testing pipelines, launching and analyzing hundreds of ad variations weekly to identify winning angles and top-performing creatives- Spearheaded audience segmentation and retargeting strategies to maximize campaign efficiency and reduce customer acquisition cost (CAC)- Integrated paid ad strategy with organic content virality to create flywheel growth across all social platforms- Launched seasonal and tentpole campaigns aligned with shopping trends (e.g. Prime Day, BFCM), generating record-setting affiliate revenue- Collaborated closely with content, creative, and influencer teams to ensure every dollar of ad spend amplified conversion potential- Optimized ROAS by tailoring campaigns based on product category, trend momentum, and platform-specific engagement signals- Helped Everything Envy reach millions of weekly shoppers by building an unmatched paid media engine, now powering brand deals, affiliate growth, and app monetization

Education

• Rogue Community College

  Associate of Arts (A.A.), Business

  2012 — 2014

• University of Oregon

  Bachelor’s Degree, Business Administration and Management, General

  2012

Skills

• Time Management
• Public Speaking
• Budgets
• Finance
• Teamwork
• Team Building
• Management
• Direct Sales
• Leadership
• Marketing Strategy
• Interviewing
• Social Media
• Communication
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales
• Recruiting
• Market Planning
• Hiring
• Marketing
• Cold Calling
• Account Management
• Contract Negotiation
• Customer Satisfaction
• Training
• New Business Development
• Microsoft Word
• Strategic Planning
• Team Leadership
• Negotiation
• Project Management
• Customer Service
• Sales Management