Brandon Ward

About Brandon Ward

Revenue operations leader with expertise in cross-functional collaboration and building scalable processes to support high-growth environments. Experienced in data analysis, strategic initiative management, and CRM optimization, I currently lead Marketing and Business Development Operations at Axiom. I have worked closely with C-level executives to align marketing and business development strategies, driving enhanced performance and operational efficiency.

Experience

1. Director, Revenue Operations

   Axiom

   Apr 2023 — Present · New York, NY, US

   Reported into and collaborated daily with Chief Marketing Officer on areas including analysis/prep for monthly executive leadership and bi-quarterly board meetings, budget planning and forecasting, creation of marketing funnel and setting of targets, execution of key company initiatives (ex. cross functional campaigns, integration of an acquired business), and onboarding of new team members during rapid org growth• Built out function as first Marketing Operations employee at Axiom – established org KPIs, revised marketing funnel and team targets to align with actual performance, partnered with BI manager to enable performance visibility via Tableau dashboards, and integrated new inbound lead channels (phone and webchat) • Collaborated with Marketing VPs/Directors to launch key initiatives, prep for quarterly business reviews with executive leadership team, and build out needed diagnostic reporting for each function• Worked with leaders in Product and R&D to optimize and grow digital buying channels – provided feedback on improvements to lead conversion flow and helped establish KPIs/reporting methodology for tracking performance• Partnered with and acted as strategic advisor to Business Development (BDR) org – determined teamwide and individual targets based on historical conversions and modeled improvements, managed reporting to assess performance, created and modified comp plans to ensure alignment with company goals, collaborated with Sales Ops to develop and execute territory guidelines, and provided ongoing support to BDR managers on process improvements• Owned HubSpot as platform admin and acted as Marketing liaison to IT – collaborated with IT team to ensure effective integration of marketing data across all systems and worked with SFDC admins to develop new CRM reporting capabilities/process optimizations

Education

• Vanderbilt University

  Mechanical Engineering, Political Science

  2013 — 2017