Brandon Wanca

Marketing Professional

Role: Marketing & Merchandising Coordinator at Custom Personalization Solutions
Location: Barrington, IL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Brandon Wanca

I’m a driven and adaptable marketing professional with hands-on experience across e-commerce, SEO, analytics, and digital strategy. I’ve worked in both B2C and B2B environments and enjoy connecting the dots between data and creative execution to drive results. I’m currently seeking new opportunities in marketing where I can expand my skillset, contribute to meaningful projects, and grow within a collaborative, forward-thinking team. I bring curiosity, initiative, and a strong work ethic to every project I take on.

Experience

Marketing & Merchandising Coordinator
Custom Personalization Solutions
Nov 2024 — Present · Palatine, IL, US
Optimize e-commerce collection page performance using keyword research and insights from Google Search Console and Shopify Analytics, increasing click-through rates by 4% and improving Google search rankings by 5 positions• Revitalize e-commerce product listings across wholesale (B2B) and direct-to-consumer (B2C) channels, including Walmart, Amazon, and Etsy, using tailored SEO strategies to boost search visibility and drive sales growth• Analyze and compile weekly sales reports to evaluate promotion performance, identifying high and low-performing products to guide future deal and discount strategies with partners such as Brad’s Deals• Develop and analyze costing sheets for all partner promotions to strategically balance profit margins and promotional pricing, ensuring competitive offers and driving customer engagement via the website and email campaigns• Manage and optimize Shopify products—ensuring accurate descriptions, specifications, pricing, and visuals—and configure and test promotional coupon codes to drive sales and ensure seamless functionality across the platform

Education

Indiana University Bloomington
Exercise Science
2018 — 2022
Barrington High School
High School Diploma
2014 — 2018
Rosalind Franklin University of Medicine and Science
Physical Therapy
2022 — 2023

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Brandon Wanca

Experience

Marketing & Merchandising Coordinator

Education

Indiana University Bloomington

Barrington High School

Rosalind Franklin University of Medicine and Science

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