Brandon Wallach

Experience

1. Vice President of Marketing

   TRUE linkswear®

   Aug 2018 — Present · Tacoma, WA, US

   Experienced VP of Marketing within small-medium size organizations specializing in sustainable, organic eCommerce and wholesale growth. Comfortable leading teams to successfully create and deploy product launches, announcements, and other campaign level initiatives on an international scale. Responsible for over 3,200% top line growth over the last 5 years in this role.Created, deployed, and managed digital advertising with a $2m+ yearly spend on Meta, Google, Adroll, and more with an average ~5x ROAS.Grew our organic email and SMS database over 720% in 5 years while consistently creating and executing both email and SMS automations and campaigns.Managed the day-to-day development and creation of products, landing pages, and all eCommerce functions with the development team on Shopify Plus.Over 7 years of intermediate graphic design experience that allows me to build creative in Illustrator, Photoshop, and XD for utilization on site, in ads, and across our eCommerce channel.Managed a team of 3-4 individuals while coaching/training them on industry best-practices and providing real time experience across digital including eCommerce and site management, email/SMS marketing, and inventory management.Responsible for over $3M budget on a yearly basis and reported quarterly to shareholders and the board.Worked closely with the development team to create and deploy new onsite features to provide users with a unique brand experience. Consistently learning and evolving our digital presence while implementing industry best practices.Assisted with the creation of all content from sourcing/executing product/lifestyle photography, eCommerce ready images, and more.

Education

• Central Washington University

  Bachelor of Science (B.S.), Business Administration and Management, General

  2005 — 2009

• Todd Beamer High School

  High School Diploma, General Studies

  2003 — 2005

Skills

• Phone Skills
• Event Management
• Social Media Marketing
• Retail
• Marketing
• Telephone Skills
• Social Promotion
• Email Strategy
• Account Management
• Marketing Strategy
• Merchandising
• Customer Service
• Direct Sales
• Grass Roots Campaigns
• Social Media
• Sports Marketing
• Sales
• Email Marketing
• Sales Management
• Customer Satisfaction
• Navision
• Trade Shows
• Sports