Brandon Vinson

About Brandon Vinson

With over 15 years of experience in sales leadership, I have built a career driving revenue growth, market expansion, and strategic account management in the consumer packaged goods (CPG) industry. My expertise spans multi-channel retail environments, where I have successfully developed and executed high-impact sales strategies that optimize distribution, increase market share, and maximize product visibility.I thrive in dynamic, competitive landscapes, leveraging data analytics, category management, and cross-functional collaboration to create tailored solutions that drive sustainable business growth. From managing multi-million-dollar portfolios to leading high-performing teams, I am committed to delivering measurable results through strategic planning, trade spend management, and customer-focused sales execution.Career Highlights:• Led a $35M+ book of business for Mary’s Gone Crackers, expanding Walmart’s market share from single digits to 20% in a year and securing $2M in new business from Aldi,$5M from BJ’s and Sam’s Club,$800K with Target, and $150K with Dollar General.• Executed product launches and promotions, including a first-ever single-serve launch with Family Dollar, Dollar General, and 7-Eleven (a $300K opportunity), and drove an 80% share of #1 item sales at BJ’s in just 10 weeks.• Managed a $50M+ book of business at The Hershey Company, achieving $120M+ in annual sales and exceeding market share targets while leading a team of 25.• Led sales planning and forecasting for a $90M book of business at Hormel Foods, securing $8-10M in new planters business with Aldi, Menards, and Lidl.• Drove growth in a $550M portfolio at Hormel Foods, implementing strategic category reviews that optimized assortment, pricing, and promotions.• Oversaw a $17M territory at Pepperidge Farm, achieving over 5% sales growth and a 2% market share increase while collaborating with 41 independent distributors.• Managed a $5M sales territory for Coca-Cola, consistently achieving sales and productivity goals.I am passionate about building relationships, leading high-performance teams, and executing data-driven sales strategies that drive success in today’s competitive retail landscape.

Experience

1. Sales Manager Se-pet Division

   Post Consumer Brands

   May 2025 — Present · US

   Lead a team of 12 in the SE-Pet Division, achieving sales growth and managing a $50MM book of business. • Developed and executed go-to-market strategies, trade budget planning, and promotional activities. • Collaborated with cross-functional partners to drive profitability and market share across key accounts including SEG, Ingles, KVAT, Mitchell, and Harris Teeter.Other responsibilities: Profit & Share Growth, drive innovation, and key marketing strategies.

Education

• Gordon College (GA)

  Associate of Arts and Sciences (A.A.S.), Computer Science

  2004 — 2007

• Georgia State University

  Bachelor of Business Administration (B.B.A.), Risk Management & Insurance

  2006 — 2008

• University of Illinois Urbana-Champaign

  Specialization: Digital Marketing/Ecommerce

  2018

• Ashford University

  Master of Business Administration (M.B.A.), Organizational Leadership

  2011 — 2013

Skills

• Sales Management
• Microsoft Office
• Sales
• Customer Insight
• Fast-Moving Consumer Goods (Fmcg)
• Retail
• Category Management
• Sales Presentations
• Merchandising
• Forecasting
• Training
• Fmcg
• Inventory Management
• Data Analysis
• Key Account Development
• National Accounts
• Pricing
• Key Account Management
• Recruiting
• P
• Team Leadership
• Strategic Planning
• P&L Management
• Supply Chain Management
• Account Management
• Sales Operations
• Customer Service
• Selling
• Grocery
• P&L
• Cross-Functional Team Leadership
• Marketing Strategy
• Consumer Products
• Leadership
• Team Building
• Management
• Supply Chain