Brandon Snow

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRANDON SNOW

Recently served as Managing Director – Commercial & Marketing for Formula 1, the pinnacle motorsports organization delivering some of the world’s greatest sporting events all over the globe. Responsibilities: the commercialization of Formula 1’s global rights across Sponsorship, Licensing, Hospitality, Gaming/Esports, Digital Advertising, Promoter/Market relationship and Marketing. F1 experienced significant growth during this time across its partnership business, innovation in its premium hospitality offering, key renewals/extension of the F1 Race markets and calendar, and improved collaboration between commercial and marketing organizations. Prior to Formula 1, Brandon served as the Global Head of Esport Leagues for Activision Blizzard, the competitive gaming arm of the world’s largest video game company, where he was responsible for the development, league operations, and commercialization of a portfolio of esports products highlighted by the Call of Duty League and the Overwatch League – the first global, city-based franchised esports leagues, and two of the most-watched esports properties in the world. Both OWL and CDL brought the business and operating model of traditional sports into the world of professional gaming backed by separate ownership groups.Brandon also served as Chief Revenue Officer of Partnerships for Activision Blizzard where he was responsible for the commercial operations of Activision’s and Blizzard Entertainment’s esports programs as well as all brand partnerships with Game IP for the company. This included leading and managing the key revenue lines of the organization across the disciplines of sponsorship, media, and content licensing. Brandon spent 8 years at the NBA prior to ABK where his last role was SVP of team marketing and business operations (TMBO). In this role, he helped lead an in-house group consulting arm to drive best practices and innovation across all NBA, WNBA, NBA G League, and NBA 2K teams. The primary focus for this fast-paced and collaborative department is all aspects of an NBA team’s business operations, including ticket sales and service, sponsorship, marketing, digital, analytics, and data strategy.While at the NBA, Brandon also held the role of SVP, global marketing partnership NBA China, where he oversaw partnership sales and activations, licensing, and advertising sales business. This included partner management, business development, and marketing solutions for NBA China.