Brandon Seiser

About Brandon Seiser

Brandon is currently a Product Marketing Manager at Texas Instruments working in the Radar Business Unit group focusing on ADAS applications. His day to day responsibilities focus on leading a team to grow the group\'s revenue WW by identifying new projects and business opportunities, understanding our customers\' needs for future products and current problems, and working with our field and support teams to show how TI\'s Radar portfolio can solve essential problems. Brandon\'s team creates pricing strategies for our products and develops and executes on Go-to-Market strategies to enable rapid growth of new products. Prior to this role, Brandon held various positions at Texas Instruments including Design Verification Engineer, Product Marketing Engineer, Applications Engineer and Product Development Engineer. Brandon was able to quickly gain experience in these roles by participating in a competitive interdisciplinary rotation program designed to allow candidates to experience all aspects of the Semiconductor Industry and DLP technology. Armed with industry and product specific knowledge, Brandon is working to help define and build the next generation of high resolution exterior lighting solutions. These new products will allow automakers to illuminate the road in a way never imagined and help safe lives!Prior to joining Texas Instruments, Brandon completed a Bachelor of Science in Electrical Engineering from the University of Illinois at Urbana-Champaign (UIUC) with a minor in Business Management. While working through the DLP rotation program Brandon earned a Master of Science in Electrical Engineering specializing in Circuit and System Design at the University of Texas at Dallas and is currently pursuing an MBA from the Gies College of Business.

Experience

1. Business Lead Demand Creation Director

   Texas Instruments

   May 2024 — Present · Dallas, TX, US

   In this role, I am leveraging my deep understanding of the semiconductor ecosystem to lead multiple investments areas within our PMIC product line. My team identifies strategic investment opportunities, builds roadmaps based on market technology trends and new innovations, customer feedback and understanding of pain points, and ensures value-add services and collateral are available to help deploy our products as quickly as possible. In addition to analyzing investment decisions, I am responsible for managing an extremely broad portfolio, building partnerships and relationships with strategic customers, financial forecasting and analysis, and optimization of resource allocation for financial growth. With such a broad customer base and multiple investment areas, my experience has enabled me to get deeper exposure to vertical markets while also learning the dynamics of commodity product markets. Working in a highly competitive market environment has expanded my passion to win.

Education

• The University of Texas at Dallas

  Master of Science (M.S.), Electrical Engineering

• Gies College of Business - University of Illinois Urbana-Champaign

  Master of Business Administration - MBA, Strategic Management, Global Challenges in Business

• University of Illinois Urbana-Champaign

  Bachelor of Science, Electrical Engineering + Business Minor

Skills

• Vhdl
• C++
• Fpga
• Microsoft Project
• Linux
• Automation
• Business Process Improvement
• Data Analysis
• Labview
• Strategic Marketing
• Integrated Circuit Design
• Python
• Latex
• Circuit Design
• C
• Verilog
• Pspice
• Lte
• Project Management
• Signal Processing
• Perl