Brandon P.
Full-Funnel Growth & Demand Marketer | Creative, Data-Driven Campaign Strategist | GTM Planning
- Role
- Demand Generation Marketing Manager at Relias
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Brandon P.
My career has been shaped by an obsession with understanding what moves people to act. I\'ve led demand generation and growth initiatives inside SaaS organizations where pipeline, conversion rates, and revenue accountability matter. My focus is simple: align positioning with real buyer behavior, build campaigns that move prospects through the funnel with intention, and ensure marketing and sales operate as one revenue function. I\'ve drive significant increases in MQLs, pipeline, and closed-won revenue by shifting strategy toward higher-intent engagement, tightening handoffs, and turing insights into repeatable campaign frameworks. I care deeply about the craft behind performance. Strong messaging. Clear differentiation. Disciplined execution.
Experience
Demand Generation Marketing Manager
May 2023 — Present · Morrisville, NC, US
Built scalable campaign frameworks and playbooks to accelerate speed-to-market and improve marketing-to-sales alignment- Executed multi-channel, full-funnel campaigns across SEM, paid/organic social, email, syndication, and events aligned to key business initiatives- Developed and managed content strategy for multi-format assets including ebooks, blogs, infographics, case studies, landing pages, and video, ensuring alignment with brand messaging and funnel stage- Delivered data-driven insights from Salesforce, Pardot, and PowerBI to guide forecasting and ongoing campaign optimization- Led go-to-market strategy for a multi-solution portfolio in a highly regulated industry, translating complex offerings into cohesive, market-ready campaigns- Synthesized campaign and pipeline performance into quarterly insights that informed executive planning and improved go-to-market efficiency- Collaborated with industry partners and subject matter experts to co-develop campaigns that expanded reach and strengthened market positioning.
Education
University of Lynchburg
Bachelor of Arts, Political Science and Government
Skills
- Microsoft Word
- Leadership
- Event Planning
- Cashiering
- Social Media
- Communication
- Microsoft Powerpoint
- Customer Service
- Advertising
- Microsoft Office
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.