Brandon Ossinger

About Brandon Ossinger

Data & AI Analytics leader with 10+ years of experience driving business transformation through data-driven insights and innovative solutions. I specialize in pioneering AI-powered solutions that streamline operations and enhance user experience, having earned recognition for developing applications that revolutionize data accessibility and user engagement.My expertise spans predictive analytics, customer segmentation, and marketing optimization, consistently delivering measurable results such as improvements in ad spend efficiency and significant reductions in operational overhead. I combine deep technical knowledge in Python, SQL, and modern AI tools (ChatGPT, GitHub Copilot) with strong business acumen to translate complex data insights into actionable strategies that drive growth and innovation.I\'m particularly passionate about-Leveraging AI/ML to solve complex business challenges-Building and optimizing data-driven decision frameworks-Developing automated solutions that scale business operations-Creating compelling data narratives that drive organizational change

Experience

1. Principal Analyst - Data Analytics

   Alumni Ventures

   Sep 2021 — Present

   AI Challenge Winner for developing a ChatGPT-powered text-to-filter application, simplifying dashboard access and reducing the barrier to entry for users-I solve complex business challenges across multiple departments by leveraging strong communication, leadership, and technical skills-Develop an AI-driven predictive customer segmentation model to enhance targeted marketing, aiming to increase email engagement and boost returning customer re-subscription rates-Conducted Return on Ad Spend (ROAS) research and reporting, leading to a 3x improvement in ad efficiency-Designed and implemented sales compensation models that drive sales growth while ensuring compliance with financial constraints-Optimized conversion strategies by analyzing customer funnel data to identify high-value engagement points (calls, webinars, etc.)-Led an annual initiative to automate and generate 150+ Total Rewards compensation review packages, generating employee engagement-Managed relationships with data vendors to enhance data enrichment and marketing automation-Streamlined processes: Automated reporting, reducing manual effort by 15+ hours per week and improving data accessibility.

Education

• UNH Peter T. Paul College of Business and Economics

  Bachelor's degree, ISM and Finance

• Nashua High School- South

  High School Diploma, General Education

Skills

• Leadership
• Vba
• Windows 7
• Investments
• Visual Basic
• Html 5
• Team Building
• Management
• Professionalism
• Microsoft Office
• Determined
• Wordpress
• Time Management