Brandon Lai
Performance Marketing Strategist @Direct Agents
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WORK HISTORY
Performance Marketing Strategist @Direct Agents
EDUCATION
Langara College
Kinesiology, Human Kinetics
The University of British Columbia
Bachelor of Science - BS, Kinesiology and Exercise Science
ABOUT BRANDON LAI
Hi, I\'m Brandon - a Growth-Driven Performance Marketer based in Vancouver, BC.I specialize in developing full-funnel marketing strategies that deliver scalable, measurable growth. My expertise spans lead generation and eCommerce, with a deep understanding of global ad channels like Google, Bing, Facebook, Reddit, LinkedIn, and more. I’ve had the privilege to lead high-impact marketing initiatives across NAMER, EMEA, LATAM, and APAC for industries ranging from tech and SaaS to finance, legal, and home services industries.I have been project lead for an array of companies including globally recognized brands in SaaS industries with an international, cross-channel marketing ecosystem along with working with small local businesses such as home service contractors. Having managed advertising budgets between USD / mth, I have a range of experience that allows me to effectively develop single/multi/cross/omni channel advertising strategies, build/improve/scale ad accounts, tailored to all business sizes, complexities, and industries.My passion is empowering the companies I work with, the teammates I collaborate with, and the strategeies we build together to build effective, efficient, cross-channel marketing initiatives that leverages AI and Data to drive growth.
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