Brandon Kenah

About Brandon Kenah

I specialize in research, analytics, and measurement, helping brands turn data into actionable strategies that drive business impact. With expertise in social media analytics, audience segmentation, and performance measurement, I lead insights-driven initiatives that inform marketing and communications strategies.Proficient in tools like Talkwalker, Brandwatch, Meltwater, Sprout Social, Meta Business Suite, and Google Analytics, I develop and execute comprehensive measurement plans that track KPIs, optimize performance, and provide strategic recommendations. My experience spans primary research, social listening, and earned media analysis—ensuring that data informs every stage of decision-making.Beyond analysis, I collaborate cross-functionally with Creative, Planning, Engagement, and Digital teams to integrate insights into broader business strategies. As the primary analytics point of contact for clients, I manage data aggregation, reporting, and presentations to ensure clarity and impact.Passionate about emerging media, digital trends, and data storytelling, I thrive in fast-paced environments where strategic thinking and analytics intersect. Let’s connect to discuss industry trends, insights, or new opportunities in analytics, research, and measurement.

Experience

1. Director of Analytics

   Lippe Taylor

   Jan 2022 — Present

   Lead research, analytics, measurement and insights projects, managing data aggregation, analysis execution, and presentation of findings to clients- Develop and execute social media analytics strategies, leveraging platforms like Talkwalker, Brandwatch, Meltwater, Sprout Social, and Meta Business Suite- Conduct primary research, audience segmentation, social listening, and earned media analysis to inform digital and social strategies- Utilize dashboarding tools like Google Analytics and advanced Excel skills to manage, interpret, and report on campaign performance- Provide clients with comprehensive measurement plans, KPI tracking, performance insights, and optimization recommendations across multiple business lines- Manage recurring and ad-hoc reporting, ensuring data accuracy and timely delivery- Collaborate cross-functionally with Creative, Planning, Engagement, and Digital teams to drive data-informed decisions- Serve as the primary analytics point of contact for clients, presenting insights, recommendations, and strategic reporting.

Education

• Salisbury University

  Bachelor of Science, cum laude, Majors: Marketing and Information Systems Minor: Finance

  2012 — 2016

Skills

• Salesforce.com
• Access
• Microsoft Visio
• Spss
• Buffer.com
• Google Analytics
• Google Adwords
• Twitter
• Microsoft Access
• Minitab
• Microsoft Word
• Forrester
• Simmons
• Wordpress
• Sap Bw
• Hootsuite
• Eventbrite
• Microsoft Office
• Data Analysis
• Visual Basic
• Python
• Xlminer
• Analysis
• Outlook
• Brandasset Valuator (Bav)
• Windows 7
• Visual Studio
• Microsoft Outlook
• Powerpoint
• Microsoft Excel
• Vba
• Factiva
• Sap Bi
• Facebook
• Data Mining
• Mac Os
• Quantitative Research
• Openmoves
• Marketing Research
• Multivariate Analysis