Brandon Lawson
Content Strategy for Nonprofits l Compelling Storytelling to Engage Audiences & Grow Awareness l Fundraising l Returned Peace Corps Volunteer l Strategic Partnerships l Award-Winning Communications
- Role
- Director, Content Strategy at Smile Train
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brandon Lawson
Content strategy director with 15+ years driving measurable fundraising and audience…
Experience
Director, Content Strategy
Nov 2014 — Present · New York, NY, US
Utilize content analytic framework to monitor content performance, KPIs & user feedback • Collaborate with fundraising & marketing officers to identify high-performing organic content • Managed 3 content writers, 1 associate strategist, & 1 social media coordinator who develop content to drive fundraising & awareness for global nonprofit organization• Coordinate cross-functional advocacy, research, & development efforts to align communications with consistent messaging• Train global teams on effective use of social media & email campaigns to increase website traffic & grow audience engagement• Develop brand voice & style guide to ensure alignment throughout storytelling & marketing communications• Direct Digital Asset Management system, approving global distribution of photography & video
Education
Drury University
Interdisipinary Studies, Communication, History, Education
2007 — 2009
Drury University
Master of Arts, Integrated Marketing
2009 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.