Brandon Hampton

Marketing and Public Relations Manager @Allwyn North America

Chicago, IL, US

Executed the Illinois Lottery’s 50th Anniversary radio campaign, leading messaging and promotional material distribution across 64 stations. Drove 3,011 earned media mentions across broadcast, digital, and social platforms.• Coordinated on-site logistics for the Illinois Lottery’s 50th Anniversary celebration, handling customer flow, prize distribution, and street interviews at a large-scale public event attended by thousands. Supported real-time activation efforts that awarded prize money to 500+ attendees, all under the largest disco ball in U.S. history.• Managed daily operations of Illinois Lottery’s social media accounts (Instagram, Facebook, X, TikTok), producing bilingual content, reels, and stories that grew engagement 600%.• Leveraged analytics from Sprout Social to inform a bilingual content and copy calendar; introducing 50+ creative social media posts (organic and paid) that drove a 45% increase in audience retention and 35% follower growth.• Directed the development of go-to-market toolkits including quarterly promotional video deployed across Illinois Lottery prize centers, increasing player engagement initiatives by 300%.• Led interviews and drafted AP Style press releases picked up by national media outlets including USA Today, New York Post, People Magazine, Univisión, and Chicago-based media (FOX, WGN, NBC, ABC, Telemundo)• Supported integrated communications through website updates, driving a 25%+ traffic increase to the Illinois Lottery’s “Featured Winners” page. Drafted winner stories through interviews, copywriting, and visuals, boosting engagement and extending the reach of press coverage.

Pontificia Universidad Católica de Chile

Study Abroad, International Business, Market Research, Linguistics

Washington University in St. Louis

Bachelor of Arts - BA, International Studies, Spanish, and Marketing

Washington University in St. Louis

Master of Business Administration - MBA, Marketing and Entrepreneurship