Brandon Groce
Community Builder | Head of NewForm (Partnered Wix Studio Community) | Founder of @dailywebdesign | Helping Creatives Thrive with Tools, Education & Growth
- Role
- Founder & Creative Director at Grocemedia
- Location
- Waynesboro, VA, US
- LinkedIn followers
- 500 followers
About Brandon Groce
I design product systems, onboarding flows, and activation mechanisms that help users…
Experience
Founder & Creative Director
Jun 2015 — Present
Founded and led a media team of 6, producing live educational events, social campaigns, curriculum, and branded content for major design organizations and institutions, including Adobe, Wix, AIGA, LottieFiles, Rive, Springboard, and Designlab.Built and managed partnerships with global design leaders, collaborating with their education, social, and marketing teams to produce high-impact campaigns and content activations that engaged and grew creative communities.Created and executed a proven content-to-conversion pipeline that raises awareness through educational content and events, nurtures community relationships, and drives product adoption. This process empowers and enables engaged audiences to participate in events, leading to high-intent conversions and trusted product users for our partners.On-camera host and content creator for major design brands, delivering virtual and in-person events with a creator-driven mindset, engaging thousands of designers and creative professionals.Hosted and co-produced 50+ Adobe Live episodes views), driving Adobe XD adoption through live demos, templates, and free community resources.Drove 3.3M+ impressions across targeted campaigns, fueling product awareness and user acquisition for LottieFiles and Rive, while nurturing highly engaged audiences through content and live activations.Synthesized data and campaign performance insights to optimize content strategy, improve engagement, and refine marketing efforts, ensuring maximum impact across all initiatives.Adobe MAX Event Host (2022), delivering sessions to global audiences and improving product visibility through engaging educational content.
Education
Maryland Institute College of Art
Graphic Design
Skills
- Videography
- Graphics
- Art Direction
- Interaction Design
- Sales Funnel Optimization
- Photography
- Entrepreneurship
- Indesign
- Adobe Creative Suite
- Illustrator
- Logo Design
- Graphic Design
- Branding & Identity
- Social Media Marketing
- Typography
- Concept Development
- Vector Illustration
- Illustration
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