Brandon Ford

About Brandon Ford

In my role as the dedicated Content Manager for Pricebook Pro at ServiceTitan, I\'ve not only been the singular force steering the program for the last four years but have achieved remarkable milestones. With a keen eye on strategic content creation and management, I\'ve seen the content I crafted utilized over 3.5 million times by over 3600 customers, contributing to an astounding $3.5 billion in revenue for our customers. My responsibilities spanned the entire content lifecycle, from strategy and creation to maintenance and performance tracking. Through effective hiring and management of experts and designers, I successfully oversaw the program (without once exceeding the budget) of approximately $2.838 million, while generating an impressive actual revenue of $20.3 million making it second most successful standalone product in our expansive Pro Product suite of add-on products. My hands-on approach in content strategy, coupled with meticulous data tracking and customer engagement initiatives, has been instrumental in the sustained success of Pricebook Pro. I am excited about the opportunity to bring this wealth of experience and success to a new challenge.

Experience

1. Content Manager

   ServiceTitan

   Sep 2021 — Present · Glendale, CA, US

   Solely managed the Pricebook Pro program for five years, overseeing all aspects of content strategy, creation, maintenance, and backend architecture.Generated thousands of content assets that were utilized over 3.5 million times on completed invoices by more than 3,600 customers.Achieved a milestone of $3.5 billion in revenue generated for customers through strategically crafted content.Spearheaded the hiring and management of experts and designers, ensuring the creation of high-quality content assets.Took charge of data set accuracy, maintenance, updates, and back-end architecture, contributing to the seamless functioning of the program.Pioneered Pricebook Centralization, enabling large groups to create and maintain a centralized pricebook.which was successfully developed as a standalone sales-oriented offering.Managed all content deactivation and maintained all legal compliance for Pricebook Pro contentImplemented an in-app customer feedback portal, actively addressing customer concerns and incorporating updates.Implemented content surveys to gauge customer sentiment and derived valuable insights for content creation.Established and ran content performance metrics, utilizing Tableau reports to track key usage and revenue metrics

Education

• The University of Kansas

  Bachelor of Arts - BA, Theatre/Theater

  2003 — 2007

• The University of Kansas

  B.A., Theatre

  2003 — 2007

Skills

• Market Research
• Screenwriting
• Editing
• Research
• Music
• Databases
• Entertainment
• Television
• Public Speaking
• Newsletters
• Program Management
• Microsoft Excel
• Human Resources
• Data Analysis
• Management
• Training
• Performing Arts
• Creative Writing
• Theatre
• Film
• Quality Assurance
• Creative Direction
• Directing
• Public Relations
• Proofreading