Brandon de Cruz
Sports Media Executive | Expert in Content Strategy, Sponsorship, and Direct-to-Consumer Platforms | Proven Track Record in Growth & M&A
- Role
- Strategic Partnerships at 8am Golf
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Brandon de Cruz
The best sports media businesses aren\'t built around content. They\'re built around…
Experience
Strategic Partnerships
Aug 2022 — Present · US
Generated new sponsorship revenue with premium brands including Titleist, Johnnie-O, Foresight Sports, Levelwear, True Linkswear, KBS, and UscreenBuilt Bombers Club into one of 8AM’s most visible social platforms, achieving strong organic scale and outperforming legacy channels in engagementRebuilt Short Game Chef into a premium, analytics-driven DTC instructional platform now regarded as one of the most respected in the industryDeveloped the content-to-commerce blueprint for 8AM, transitioning 150+ accounts to favorable terms and driving a sustainable revenue modelSupported 8AM’s M&A strategy by in the successful sale of GolfLogix
Education
Fujikura Golf
Marketing Research Internship
2006 — 2008
CSUSM College of Business
B.S., Marketing - Management
2006 — 2009
Skills
- Market Research
- Strategic Partnerships
- Online Advertising
- Retail Merchandising
- Forecast & Demand Planning
- Crm
- Market Analysis
- Sales
- Mobile Marketing
- Sports
- Budget Management
- Merchandising
- Social Media Marketing
- Business Development
- Marketing Communications
- Advertising
- P&L Responsibility
- Event Management
- Team Building
- Marketing
- Project Management
- Trade Shows
- Contract Negotiation
- Retail
- Golf
- Channel Strategy
- Social Media
- Sports Marketing
- Brand Management
- PR & Sponsorship
- Marketing Strategy
- Global Multi-Site Operations
- Content Development Strategy
- Advertising Sales
- Promotions
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