Brandon D.
Digital Analytics Expert with 10 years of experience. Certifications in GA4, A/B Testing and Content Square
- Role
- Senior Digital Analyst at TBC Corporation
- Location
- Palm Beach Gardens, FL, US
- LinkedIn followers
- 500 followers
About Brandon D.
I lead advanced A/B testing initiatives that optimize user journeys and improve key…
Experience
Senior Digital Analyst
Jun 2021 — Present · Palm Beach Gardens, FL, US
Designed and implemented automated dashboards via Looker Studio, effectively presenting key digital data to stakeholders through visualization • Successfully revamped the user journey for service shoppers, resulting in a significant 45% increase in conversion rate for that specific user segment.• Proposed and executed an A/B test for a promotional landing page based on historical data analysis, leading to an impressive 72% increase in conversion rate compared to the control. • Conducted meticulous analysis to accurately calculate the return on ad spend (ROAS) for our Paid Search call tracking (Marchex) by matching phone numbers to our POS customer data. • Collaborated effectively with cross-functional teams to define and measure success metrics for digital initiatives, providing valuable recommendations for continuous improvement and successful achievement of business objectives.• Leveraged advanced analytics tools to effectively track and analyze key performance indicators, facilitating data-driven decision-making and boosting marketing ROI by an impressive 25%.
Education
Auburn University Harbert College of Business
Bachelor of Science , Business Analytics
2013 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.